All posts from Boban
A few months ago, I was auditing a B2B SaaS company that had rebranded over a year earlier: a new name, new positioning, and a new website. The whole team had moved on. Their G2 profile hadn't. Same old company name. Same old description. Same old positioning that...
When we talk about link building, the first thing that comes to our minds is always the dreaded “Hi Dear,” spam emails — weird unformatted emails that come from Leonardo DiCaprio or Elon Musk, who just started their link-selling services and offer the “best” links on...
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