All posts from Gabby
Viola is a digital entrepreneur with a deep passion for flow and mindful marketing. As the Founder of Flow Agency, she specializes in crafting bespoke Search marketing strategies for B2B SaaS startups and service providers. She truly cares about building calm,...
Meet our Senior SEO Consultant, Ciarán! He is one of our SEO consultants and has a decade of experience working at agencies in Ireland and the UK, as well as in-house for a leading fintech. From helping clients hit organic goals, meeting deadlines, and managing SEO...
Meet our PPC Consultant, Juan! For Flow Agency he works in anything related to PPC projects. When he's not working you can find him playing video games, participating in sports, and eating hamburgers. If you want to learn more about Juan dive in! 3 Influencers You...
Definition An entity in SEO is a singular and well-defined concept, person, place, or thing visible - or searchable- on the web by its specific characteristics, such as name, type, attributes, and relationships to other entities. This is a key digital representation...
We are thrilled to announce that we have been shortlisted for the Global Search Award for "Best Integrated Campaign" for our performance marketing strategy for the “Empower HR 2024” event with Betterworks. Our ongoing dedication and strategies have once again earned...
Definition Zero-click content is information that provides immediate value or engagement within a platform, eliminating the need for users to navigate away, either from Google or social media. The focus of this content is to provide a concise and relevant response...
Betterworks is a leading performance management software. The world’s most dynamic enterprises rely on Betterworks to accelerate growth by supporting transparent goal-setting, enabling continuous performance, and learning from employee insights. We started...
Meet our Marketing Specialist, Gabby! She's the marketing whiz at Flow agencyđź”®. As our Marketing Specialist, Gabby handles all our social media channels, oversees content creation, and runs the agency blog. She's responsible for our website, from planning content to...
Definition Generative Engine Optimization (GEO) is the new term to describe SEO in the age of Gen AI. Just as content is optimized for search engines, it will be optimized for LLMs moving forward. Generative Engine Optimization allows us you to appear in the answers...
Meet our Content Manager and PR Specialist, Angela! She manages our team of content writers, while also utilizing numerous forms of Digital PR. Angela also cultivates and fosters crucial relationships with a consistent presence on LinkedIn. Whether creating brand or...
Meet our SEO Consultant, Helene! She leads client campaigns and strategies, builds custom strategies, executes complex content and technical audits, and navigates the changing Search landscape at Flow agency. Helene is the author of our latest research "Decoding the...
Definition Search Experience Optimization (SXO) is the term to redefine the marketing discipline of SEO (Search Engine Optimization). Instead of purely focusing on keywords and ranking factors such as word count, backlinks and technical fixes, Search Experience...
Definition Revenue marketing is a strategic approach that aligns marketing efforts with the revenue goals of a business. The main focus of this approach is to generate measurable financial results through marketing activities. Shout out to Tim Rath where we first...
Meet our Outreach Specialist, Boban! He is the strategic force behind our robust link-building initiatives and has been pivotal in creating lasting partnerships that drive our success at Flow agency. Boban is not just an outreach expert; he's also the visionary...
MailCharts, a leading e-commerce tool for email and SMS marketing inspiration, empowers marketers to explore competitors' campaigns, discover industry trends, and ignite creativity with emerging email strategies. As a valued client of Flow SEO, they approached...
ChatGPT took the world by storm. However, many prompts provide generic responses that are forgettable and unengaging. This is why we went on a quest to see what would happen if we were to train an AI on our expertise. In January 2023, we launched “Ask Flow”: A...
Definition Revenue R&D (Research and Development) allows businesses to create revenue-generating campaigns in a consistent and scalable way. The term was coined in late 2022 by Chris Walker from Refine Labs. Revenue R&D involves a systematic approach to...
Definition E-A-T stands for "Expertise, Authoritativeness, Trustworthiness." In the context of search engine optimization (SEO), E-A-T is a concept that refers to the quality and credibility of the content on a website, as well as the expertise, authority, and...