All posts from Helene
Last year, when AI Overview first launched, we started tracking roughly 5,000 keywords associated with HR and Work Tech to measure the probability of AI Overview appearing for queries across search intent. You can read that study and the follow-up data here. In 2025,...
Let’s face it, reporting on AI and LLM visibility is hard. Classic Google Search got massively disrupted by AI Overview and AI Mode - but the performance data got lumped into Google Search Console and we can only guess what clicks and impressions come from where....
With the emergence of Generative AI platforms such as ChatGPT, Copilot, and Perplexity it is important to understand how they work and how your brand can appear in their generated responses. This presents new challenges for marketers, but it is an SEO problem....
In June 2024 (and April 2025), we conducted an analysis of nearly 5,000 keywords in collaboration with Ziptie. These keywords ranged from top of funnel blog content to bottom of funnel industry-specific terms. Our goal was to assess the likelihood of an AI Overview...
As an SEO consultant, I am asked interesting questions, which gives me insight into how others understand and perceive SEO. It also helps me to guide and educate clients on how site changes can affect search visibility. Unfortunately, sometimes as an SEO consultant, I...
During the Great Depression, there were two household names dominating the cereal shelf; Kellogg and Post. With uncertain market conditions and inflation, Post made the common decision many companies are making right now, to cut their budget on marketing. Kellogg...
Screaming Frog is a website crawling tool used by SEO professionals. While it is a beloved tool by technical SEOs, it is often overlooked by content-focused SEOs. Today I want to share with you how this tool can be an asset for content teams and especially when doing...
Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that understands the challenges and nuances of a niche. Today I want to...
This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...
This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...
You are currently viewing a placeholder content from Hubspot Embedded Content. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from HubSpot. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Hubspot Meetings. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from amChart. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Typeform. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information