Helene Jelenc

SEO Consultant

Helene is one of our SEO specialists with a background in anthropology. When she isn’t writing about the interplay of culture and search, you can find her traveling to old cities and hanging out with her chickens.

All posts from Helene

LLM Optimization and AI Visibility for B2B SaaS in 2025

LLM Optimization and AI Visibility for B2B SaaS in 2025

With the emergence of Generative AI platforms such as ChatGPT, Copilot, and Perplexity it is important to understand how they work and how your brand can appear in their generated responses.  This presents new challenges for marketers, but it is an SEO problem....

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When and Why to Consult an SEO Consultant for Site Changes

When and Why to Consult an SEO Consultant for Site Changes

As an SEO consultant, I am asked interesting questions, which gives me insight into how others understand and perceive SEO. It also helps me to guide and educate clients on how site changes can affect search visibility. Unfortunately, sometimes as an SEO consultant, I...

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Building SEO Resilience in Times of Budgetary Constraints

Building SEO Resilience in Times of Budgetary Constraints

During the Great Depression, there were two household names dominating the cereal shelf; Kellogg and Post. With uncertain market conditions and inflation, Post made the common decision many companies are making right now, to cut their budget on marketing. Kellogg...

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B2B Writing: Pitfalls, Opportunities, and Examples in the Wild

B2B Writing: Pitfalls, Opportunities, and Examples in the Wild

Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that understands the challenges and nuances of a niche.  Today I want to...

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Are SEOs Responsible For Google Search Bias?

Are SEOs Responsible For Google Search Bias?

This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...

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Interviewing Niche B2B Experts For A Better Content Strategy

Interviewing Niche B2B Experts For A Better Content Strategy

This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...

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