With the emergence of Generative AI platforms such as ChatGPT, Copilot, and Perplexity it is important to understand how they work and how your brand can appear in their generated responses. This presents new challenges for marketers, but it is an SEO problem....
Helene Jelenc
SEO Consultant
All posts from Helene
AI Overview Trends: Insights from 5,000 HR and Workforce Management Keywords for SaaS
This June, we conducted an analysis of nearly 5,000 keywords in collaboration with Ziptie. These keywords ranged from top of funnel blog content to bottom of funnel industry-specific terms. Our goal was to assess the likelihood of an AI Overview appearing. We analyzed...
When and Why to Consult an SEO Consultant for Site Changes
As an SEO consultant, I am asked interesting questions, which gives me insight into how others understand and perceive SEO. It also helps me to guide and educate clients on how site changes can affect search visibility. Unfortunately, sometimes as an SEO consultant, I...
Building SEO Resilience in Times of Budgetary Constraints
During the Great Depression, there were two household names dominating the cereal shelf; Kellogg and Post. With uncertain market conditions and inflation, Post made the common decision many companies are making right now, to cut their budget on marketing. Kellogg...
How Screaming Frog Can Complement Your Content Audits + Our Favorite Use-Cases
Screaming Frog is a website crawling tool used by SEO professionals. While it is a beloved tool by technical SEOs, it is often overlooked by content-focused SEOs. Today I want to share with you how this tool can be an asset for content teams and especially when doing...
B2B Writing: Pitfalls, Opportunities, and Examples in the Wild
Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that understands the challenges and nuances of a niche. Today I want to...
Are SEOs Responsible For Google Search Bias?
This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...
Interviewing Niche B2B Experts For A Better Content Strategy
This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...