All posts from Sofie
Content marketers dedicate a lot of attention to creating content that can generate leads all year round, but normal days aren’t what get people excited, holidays and big events are. Even when you’re a B2B company, seasonal content can help you switch things up, raise...
In the last two years, the world of content marketing has been disrupted more than ever before. The rise of AI tools has allowed companies to produce low-cost, good-enough content at scale, flooding not just the Search results but also platforms such as LinkedIn and...
Maybe your content doesn't perform the way you hoped it would, or maybe it initially did but then its performance declined and so you just keep putting out new content in the hopes that the traffic it generates will make up for the old content that seems to be...
Your old blog posts and existing website pages can hurt your rankings and kill your reputation. That's right, publishing new high-value content is an important aspect of doing well in the search results, but your work doesn't end once a page has been published....
When you're running a SaaS, it's tempting to target high-volume keywords. A keyword such as "project management tool" may seem specific, but it's not nearly as specific as "creative agency project management tool". While the former gets a sexy 12,000 monthly searches...
Once you've generated interest and start getting a solid stream of organic traffic, how do you turn those visitors into prospects and leads? Active buyers aren't just considering your solution, they're also researching your competitors and these competitors are...
"Turn the company into an expert brand, and become the trusted resource for your ideal customers." It's the favorite marketing strategy of Dave Gerhardt, founder of B2B marketing community Exit Five, and one we wholeheartedly stand behind. Gerhardt mentions creativity...
Are you often underwhelmed by the articles writers create for you? Or maybe you're happy with the content, but for some reason, it doesn't rank? You might even have gone through a slew of writers, wondering if you'll ever find someone who understands your...
Running a SaaS, you know that most of your leads need various touch points before they recognize your product as the solution to their problem, and trust you enough to sign up. While you can't control how often someone turns to the search engines to enter a query to...
Flow is obviously a big fan of SEO as a way to get your website found, but we know better than to put all of your eggs into one basket. Besides, it would be a shame not to do more with the valuable content you create. Especially since a large part of your target...
You've invested in SEO, your organic traffic is better than ever, but…. your blog content just isn't converting in a meaningful way. Sounds familiar? Optimizing your software company's blog for conversions entails more than slapping on a newsletter signup form...
It's not easy to keep coming up with new content ideas without going so broad that you attract a bunch of non-qualified leads. Sure, you can look at what competitors are doing or organize a content brainstorming session to generate new ideas, but when you're selling...
It's getting harder and harder to gain organic traffic as a software company. New players enter the field every day and Google introduces algorithm updates faster than ever. The more relevant and valuable content you have, the higher your chances of ranking. But...
SaaS companies face unique challenges when it comes to getting found in search results. At any given time, only a limited percentage of your target audience is actively searching for your specific solution. They are typically your hand-raiser because they are...
The online design tool Canva was founded in 2013 and has since grown to be one of the best-known tools for easily designing anything from social media posts to invitations and resumes. SEO has plaid a huge role in its success, as illustrated by these numbers from...
The HR software company BambooHR was founded in 2008, yet it only really started to see SEO success in the last few years, with a clear spike in rankings starting at the beginning of 2022. Just look at this Ahrefs graph of its keywords ranking on page 1: Their Ahrefs...
Marketing your products or professional services to other businesses isn't always easy. You need to figure out how you can reach decision-makers and their influencers, figure out how to best guide potential customers through the buyer's journey, and accept that the...
Demand generation strategies span everything from campaigns that build brand awareness and generate interest in your product or service to campaigns that keep existing customers engaged and coming back for more. What works for one brand, however, won't necessarily...
Do you know what it takes for your team members to create a successful B2B SEO strategy? Can you give them direction and spot when they’re heading off course? When you’re in a leading function, you might not be involved in the day-to-day work required to rank high in...
Content marketing is a crucial growth driver for many SaaS businesses, yet it’s also one of the hardest digital marketing tactics to measure. Unlike ads that either convert or don’t, content marketing fuels various stages of your marketing funnel. It raises awareness,...
There is this saying that it’s better to be a big fish in a small pond than to be a small fish in a big pond. Chatbot, prospecting, and CRM tool Drift took it a step further and made sure it was the only fish in its pool by creating its own industry category. The...
Imagine sitting on top of a wealth of content but it's scattered around your website. You have no go-to resource to send prospects to and if users want to find your best articles, they need to weed through endless pages of blogroll to get to them. Pillar pages came...
Personio started as an HR platform for small and medium enterprises (SMEs) in 2015. After having raised $270M on a $6.38 valuation in 2021, the company expanded into workflow automation. It now provides recruiting, onboarding, payroll, absence tracking, and other...
If you're a SaaS looking to boost your organic traffic through blog content, then this post is for you. We'll break down how Culture Amp manages to generate a steady flow of non-branded traffic by infusing its website with solid SEO practices. Culture Amp is an HR...
What gets planned, gets done, and it's no different for content. While you could create content as you come up with ideas, your lack of consistency and content strategy would likely lead to little or no results. A better way to go about creating content is by...
Getting featured on other websites is often touted as a great way to generate awareness for your startup, but what about featuring others on your site? If you've ever wondered, "As a startup, should I accept guest posts on my blog?", this post is for you. As is often...
Should you build an in-house marketing team or hire an agency? It's a question many businesses ask themselves and one that extends over various marketing activities. In an earlier post, we already addressed what to take into account when you're deciding if you should...
Podcasts and webinars are great tools for establishing authority and generating demand but they are inherently difficult to optimize for SEO. They often cover a wide range of topics and when there is a core topic, it's easy to deviate from it when an interesting...
Regardless of whether you're a seasoned writer or a startup content marketer juggling many different hats, we all struggle with writer's block every now and then. However, there are ways to minimize your risk of staring at a blank page for hours and keep those...
The HR tech market is expected to grow beyond $10 billion in 2022. From HR tech companies offering highly specific solutions to multi-functional tools, there is a lot of competition in this space and those who want to survive will need to differentiate themselves. Are...
We have new ideas all day long, but ask us to come up with a list of them RIGHT NOW and most of us go blank. That's no different for a content marketing team that needs to brainstorm content ideas. Even if you work with an SEO agency that takes care of your content...
Whereas other types of companies need to actively look for content ideas, software companies have something they can always write about: product updates. New features, bug fixes, and improved functions are all things to share with your audience and if you approach...
Integrations are common features of SaaS, yet they're not always taken into account when it comes to SEO. That's a shame because each integration page holds an opportunity to rank and attract qualified traffic. In this post, we'll discuss the difference between a hub...
When companies don't invest in SEO content, it's often because of one big misconception: that SEO content equals long, boring, keyword-stuffed blog posts. This couldn't be more wrong. There are many types of SEO content that go beyond the long-form content that aims...
Content AI tools are gaining popularity in content marketing spheres. They are mostly used as copywriting tools to create shorter forms of content as well as ads for social media channels, but content marketers are also experimenting with the technology to write blog...
Thought leadership and SEO are often seen as two wildly distinct fields. One aimed at looking good in the eyes of people; the other, trying to please an algorithm. But are they really so different? In this post, we'll look at thought leadership vs SEO. We'll clearly...
Content marketing has been hot for a few years now and when you browse through online job boards, you'll notice how many SaaS, edtech, and other companies are looking for a content writer, a content marketer, a copywriter, or a content strategist but then when you...
Writing an article that both ranks well and converts takes a lot of time. It's one of the first things you'll want to outsource as you try to attract more customers. But where can you find a writer for your company blog? And how do you make sure you hire the best...
SEO is a crucial marketing component for any company that wants to attract qualified leads organically and continuously. But it isn't easy, for several reasons. What works in SEO is constantly changing, which means you need to stay up-to-date and adjust when needed....
The boom of SaaS companies in recent years is undeniable, and many of them have been able to grow rapidly thanks to their intentional content marketing strategy. These companies combined a solid SEO strategy with strong branding to create blogs that generate a ton of...
You've put a lot of time, effort, and budget into creating content. Don't let it whither and sink down the pages of Google. Content optimization helps you boost your rankings while keeping your blog relevant and up-to-date. Here's how to do it. 7 Steps To Do Content...
Have you ever suffered from writer's block? Maybe you know exactly what to write about but it takes you days to put an article together, feeling overwhelmed by all the bits and pieces you need to make it good. Or maybe you're just looking for a more efficient way to...
In this post, we'll discuss the benefits of hiring a freelance writer, where you can find freelance writers, and which steps to incorporate into your hiring process. If you want to get found on Google, you need content on your website. But who should create that...
Every industry comes with its own jargon and if you want to keep up, you better learn which terms stand for what and why they matter. It's no different in the world of SaaS. While some SaaS terminology comes from more general business vocabulary, other terms are...
It's not only cheaper to retain existing customers than it is to gain new ones, it's usually easier too. On top of that, it's estimated that an increase of just 5% in customer retention can lead to a revenue increase of no less than 25 to 95%. In this post, we'll look...
To have a healthy SaaS, it's not enough to simply see your revenue go up. You need to know how fast it's growing, whether that pace is sustainable, and when to adjust your growth tactics. You need to know your revenue growth rate. What is Revenue Growth Rate?...
If you’re responsible for the marketing efforts at your software company, you have a lot of tools at your disposal to track and improve your marketing campaigns. You can track how many unique visitors your website gets and how they interact with your content. You can...
With an average expected return of $42 for every dollar spent, email marketing is a marketing tool you cannot ignore, and if you have a great SEO strategy in place to bring in new visitors organically, it would be a waste not to capture those leads in your email...
What is content marketing for tech startups? Content marketing is a marketing strategy that consists of creating, publishing, and distributing valuable content that is related to the activities of your tech startup and aims to attract, engage, and retain both existing...
SaaS companies tend to be innovative. They create solutions for new problems, wrap existing services in new packages, and approach industries with new perspectives. It's great, but it can be hard to sell when nobody's heard of what you're selling yet. That's...
The importance of SaaS copywriting There is a cost to getting people to your website. You're paying for ads, outsourcing SEO, or spending your time on digital PR and cold outreach. That cost needs a return on investment which means that once people are on your site,...
Writing an article that ranks with a title that makes people click is only half the work. Now you need them to take action, whether that's signing up for a free trial, subscribing to a newsletter, or scheduling a call. So how do you go about that? By using strategies...
The number one thing to keep in mind when you're analyzing SEO performance is that it's all about continuous progress. While some actions like updating page titles and headings can move the needle quickly, other things take more time. Especially when you're just...
It's the start of the day and you look at your calendar. Marketing meetings, onboarding that new social media manager, and preparing a product launch are just a few things on your schedule. Oh, and then there's that blog post that's been needing your approval. It's a...
