Viola Eva

Founder

Viola is passionate about digital entrepreneurship, flow, and mindful marketing. As a marketing consultant and SEO, she has worked with clients ranging from individual digital entrepreneurs to software companies to multi-national corporates and government institutions. She is a speaker, educator, and specialist on all things SEO.

All posts from Viola

Ranking in Google’s AI Overview

Ranking in Google’s AI Overview

Search will never be the same again. And it is happening right now, May 2024. Google’s live version of AI-powered Search is actively rolling out since May, 14th: “AI Overviews will begin rolling out to everyone in the U.S. (…). That means that this week, hundreds of...

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Flow SEO is now Flow Agency.

Flow SEO is now Flow Agency.

Search has changed - and so have we. After six years of creating  SEO and content strategies for startups like Beekeeper, Betterworks, Enboarder or Simpro, we see big changes in B2B marketing: - The way we search and curate information has forever been changed. -...

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Won 2 Search Awards For B2B SEO and Content Marketing

Won 2 Search Awards For B2B SEO and Content Marketing

We won the European Search Award for "Best Use of Search - B2B (SEO)" for our work with Betterworks and the US Search Award for â€śBest Use Of Content Marketing – Scalable Product-led Content Marketing” for our work with MailCharts. Dedication and...

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Happy Womxn’s Day

Happy Womxn’s Day

In Berlin, the International Women’s Day is a public holiday since 2019. It is of course a day to celebrate our mothers, sisters, grandmothers, girlfriends, bosses, friends, and peers. Women that have uplifted and supported me, especially within Flow agency (formerly:...

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Flow SEO 2022 Highlights

Flow SEO 2022 Highlights

2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We value flow and deep work. No agency hustle, no instant notifications. Proactiveness to...

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How To Make A Glossary For SEO

How To Make A Glossary For SEO

Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here.  Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...

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Shortlisted for: Best Use of Search: B2B SEO

Shortlisted for: Best Use of Search: B2B SEO

Flow agency (formerly: Flow SEO) got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow agency (formerly: Flow SEO) & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a...

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Flow SEO 2021 Highlights

Flow SEO 2021 Highlights

2021 has been a whirlwind in many ways and still, there is a series of highlights that come to my mind when I think about this year. Big thank you to the people who have made it happen.  My gratitude goes to Flow SEO's SEM specialists Rebecca, Hannes, David, and...

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Yes, There Is Creative SEO Content (10 Non-Boring Ideas)

Yes, There Is Creative SEO Content (10 Non-Boring Ideas)

A Wall of Text Doesn't Do The Trick Anymore For too long, the SEO industry has gotten away with walls of text, lack of design and keyword stuffing. These are the precise reasons why content marketers and thought leadership experts are afraid of SEO content. But hey,...

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Decoding the SEO Success Secrets of G2

Decoding the SEO Success Secrets of G2

“Decoding SEO Success” is where we break down the SEO strategy of popular software companies, so you can deploy them yourself. Some days, SEO seems invisible and esoteric. Especially when sometimes websites just seem to always be on Page 1…

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Decoding the SEO Success of Asana and Trello

Decoding the SEO Success of Asana and Trello

Decoding SEO Success is where we break down the SEO strategy of popular software companies, so you can deploy them yourself. If you’re looking to understand the potential of different SEO strategies, this episode is for you. If you ever have looked at massively...

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Decoding the SEO Success Secrets of Toggl

Decoding the SEO Success Secrets of Toggl

“Decoding SEO Success” is where we break down the SEO strategy of popular software companies, so you can deploy them yourself. Some days, SEO seems invisible and esoteric. If everyone else has more visibility in search than you - this webinar will help you gain...

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Case Study: Organic Traffic +103% YoY for Enterprise SaaS

Case Study: Organic Traffic +103% YoY for Enterprise SaaS

Key SEO Results:  Organic Traffic +103% YoY Page 1 visibility for all competitor keywords 42% of top organic pages were written and optimized based on our SEO specifications 291 backlinks built in 15 months Challenge:  When we took over this particular ...

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Content Experiences Are the New Content Marketing

Content Experiences Are the New Content Marketing

Originally published on Search Engine Journal. Do you know the feeling of having been hired as an SEO consultant, content manager, or content marketer and finding yourself stuck on the content treadmill? You and your teammates are pushing out content every week...

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Flow SEO 2020 Highlights

Flow SEO 2020 Highlights

It has been a weird year for us all. But in that, we were lucky to experience a lot of beautiful and successful moments. Here are a few highlights of our SEO year 2020. Relaunching SEO Sprint with Thrive Themes. SEO Sprint for Busy Solopreneurs is my cooperation with...

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Advanced Keyword Mapping for 2021

Advanced Keyword Mapping for 2021

You can read this article at its original source on Search Engine Journal. Keyword mapping is the hidden art of meeting search intent. Search intent is the reason why someone is searching on Google. The keyword phrase is what they...

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The Evolution of On-page SEO

The Evolution of On-page SEO

An Interview With Viola Eva Ready to learn even more about SEO? This title can't begin to cover what you'll learn on this brand new podcast on Lion Zeal! Be prepared to discover all about: Who is Viola Eva? (00:32) What makes Flow unique (09:18) SEO tips for content...

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SEO Tips For Software Businesses

SEO Tips For Software Businesses

This 12min video will cover the basics of organic growth, rankings and organic traffic for software businesses. This presentation was recorded at Microconf Croatia in October 2019, a marketing and business conference for independent software businesses. I am sharing a...

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How To Use Correlational SEO To Your Advantage

How To Use Correlational SEO To Your Advantage

How keyword-specific measurements will improve your content ROI. What if we could know exactly what ranking factors Google favours for a specific keyword? What if we could understand exactly how much content, backlinks and technical work was needed in order to...

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Structure Your Website And Content With Clarity In Mind

Structure Your Website And Content With Clarity In Mind

Website structure, WordPress categories and tags, silo architecture, hub pages, and pillar content… Did you ever wonder which is which — and what exactly it is that you’re supposed to do? In this blog post, I’ll talk about website structure not only as a powerful ally...

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Effective SEO Implementation for Software Businesses

Effective SEO Implementation for Software Businesses

This article was originally published on Search Engine Journal. Clarity in mind means clarity in content means clarity in hierarchy and structure – and structure is what Google loves. The structure is important for every good SEO strategy but especially for software...

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Managing SEO for Non-SEOs

Managing SEO for Non-SEOs

This article was originally published on Search Engine Journal. This article is for marketing managers, CMOs, and other executives planning this year’s SEO strategy. We will take the bird’s eye perspective on managing SEO to help you make smart decisions that...

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SEO Content Planning & Strategy

SEO Content Planning & Strategy

In January 2020, Viola was interviewed on Craig Campbell's SEO podcast. https://www.youtube.com/watch?v=aQBj-Bq-80M&feature=emb_logo This is what Craig said about the show: Next up on the podcast was Viola Eva, Viola in recent years has been doing a lot of...

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SEO Tools And Resources

SEO Tools And Resources

We love our SEO tools. As SEOs, we use tools to understand the competitive landscape, our client's website, the website of their competitors and much more. We test and play with rankings factors and improve our strategies in the process. This is a list of new and...

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Revisiting Word Count in 2021

Revisiting Word Count in 2021

I don’t think every search query needs a skyscraper or ultimate guide. The optimal length for an article in 2019 depends on two things: Satisfying the search intent. Creating the best content piece â€“ with the goal to collect relevant links. In this...

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How to Rank Content in 2021: An SEO Deep Dive

How to Rank Content in 2021: An SEO Deep Dive

This post was originally published for Search Engine Journal in June 2019. Ignore the cannabis examples, if that is not your business. It works for any content. Enjoy! How to Rank Cannabis Content: An SEO Deep Dive The cannabis industry has...

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The Rise of On-Page SEO Tools

The Rise of On-Page SEO Tools

This article was published for Search Engine Journal in March 2019. This is an abstract. The complete article can be found here. Pushing the Frontiers of SEO & Content Let’s talk content and on-page SEO — on steroids. Let’s talk about cutting-edge SEO research...

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Keyword Intent Analysis

Keyword Intent Analysis

Data-driven content upgrades are SEO's favorite. They are highly effective for both content sites and eCommerce sites. In this blog post, we will study keyword intent and what kind of pages Google prefers, depending on the intent of a query. This will allow for you to...

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How to Successfully Do SEO for Zero-Click Searches

How to Successfully Do SEO for Zero-Click Searches

The phenomenon of zero-click searches is growing. For terms like currency conversions, time zones, word definitions and â€śhow to x” questions, nobody’s clicking through. That’s because many new SERP features (e.g., paid ads, media elements,...

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Google’s UX Playbook

Google’s UX Playbook

They call it "Collection of best practices to delight your users". And for us it offers insights into what to do to please Google. Meant for retail, Google's UX Playbook offers insights for all website owners. Enjoy another late night read by Google. If you can't get...

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On-SERP SEO to Increase Brand Awareness & CTR

On-SERP SEO to Increase Brand Awareness & CTR

Page 1 on Google is changing. Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like. The phenomenon of so-called “position zero” elements is now dominating Google’s “above the...

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WTF are Google Search Quality Rater Guidelines

WTF are Google Search Quality Rater Guidelines

Understanding what Google wants (sort of) We can read Google's Search Quality Rater Guidelines to get an idea about what Google favours. In these guidelines, Google specifies what they want to see - and implicitly how to be successful with SEO. At the time of writing,...

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Setting Up The Google Tools For SEO

Setting Up The Google Tools For SEO

In this blog post, you will learn how to use the most common Google tools which is the foundation for a successful SEO strategy. I will show you how to set them up to support your SEO. Step 0: Getting ONE Google account to rule them all. You want to store all your...

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