All posts from Viola
2026 is going to be an interesting year for paid media: OpenAI announced its advertiser program. Claude leveraged the Super Bowl to announce that they intend not to run ads in the near future. So, here is a quick summary about AI Search / LLM platforms and the ability...
Google’s AI Mode rolled out in the US on 20th of May 2025. As I said many times over the last 2 years: the Search results page is dying. For decades, we assumed that a prioritized list is the best answer to a search query. As a user, we had to click through...
In 2024, 17% of U.S. respondents reported preferring chatbot-style AI answers over traditional Search engines for faster and more precise results. (Statista) Adoption is expanding rapidly every single day. As user expectations are shifting and we are collectively...
Ben Trigueiro is the latest addition to our SEO team and joined in January 2025. Ben has extensive SEO experience - both agency-side and in-house for field service management software Jobber. At Flow Agency, Ben is leading organic growth campaigns for our B2B clients....
Six years ago, I started as a solo SEO consultant. Today, we are a team of 12 and have worked with 103 companies on their SEO and performance marketing strategy. I am so very proud of the team, our clients and the things we have achieved together. This is an...
Search will never be the same again. Google’s AI-powered Search has been rolling out since May, 14th, 2024: “AI Overviews will begin rolling out to everyone in the U.S. (…). That means that this week, hundreds of millions of users will have access to AI Overviews, and...
Search has changed - and so have we. After six years of creating SEO and content strategies for startups like Beekeeper, Betterworks, Enboarder or Simpro, we see big changes in B2B marketing: - The way we search and curate information has forever been changed. -...
Google announced their new search layout with generative AI on 10th of May and it will transform the way we search and gain visibility on Google. If you are a Flow client or marketing leader at a SaaS startup and want to talk about the future of search, book a time...
We won the European Search Award for "Best Use of Search - B2B (SEO)" for our work with Betterworks and the US Search Award for “Best Use Of Content Marketing – Scalable Product-led Content Marketing” for our work with MailCharts. Dedication and...
This rising star needs no introduction… ChatGPT. Imagine having a content powerhouse right at your fingertips. From converting podcasts into captivating articles to mastering the art of schema markup and data scraping, ChatGPT is your ultimate ally. That means if...
2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We value flow and deep work. No agency hustle, no instant notifications. Proactiveness to...
Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here. Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...
Flow SEO got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow SEO & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a leading workforce management software and employee...
2021 has been a whirlwind in many ways and still, there is a series of highlights that come to my mind when I think about this year. Big thank you to the people who have made it happen. My gratitude goes to Flow SEO's SEM specialists Rebecca, Hannes, David, and...
A Wall of Text Doesn't Do The Trick Anymore For too long, the SEO industry has gotten away with walls of text, lack of design and keyword stuffing. These are the precise reasons why content marketers and thought leadership experts are afraid of SEO content. But hey,...
We are so excited to introduce to you our new masterclass on the 28th of September 2021. Join us to uncover what it really takes to grow software startups and scaleups. We go deep into organic growth, marketing and demand generation. All videos are NOW available as...
“Decoding SEO Success” is where we break down the SEO strategy of popular software companies, so you can deploy them yourself. Some days, SEO seems invisible and esoteric. Especially when sometimes websites just seem to always be on Page 1…
Decoding SEO Success is where we break down the SEO strategy of popular software companies, so you can deploy them yourself. If you’re looking to understand the potential of different SEO strategies, this episode is for you. If you ever have looked at massively...
“Decoding SEO Success” is where we break down the SEO strategy of popular software companies, so you can deploy them yourself. Some days, SEO seems invisible and esoteric. If everyone else has more visibility in search than you - this webinar will help you gain...
This article was first published at Search Engine Journal. Product-led growth means that your company’s strategy for finding and converting new leads and customers is focused around your product. Your growth comes from customers loving your product (and talking about...
It has been a weird year for us all. But in that, we were lucky to experience a lot of beautiful and successful moments. Here are a few highlights of our SEO year 2020. Relaunching SEO Sprint with Thrive Themes. SEO Sprint for Busy Solopreneurs is my cooperation with...
You can read this article at its original source on Search Engine Journal. Keyword mapping is the hidden art of meeting search intent. Search intent is the reason why someone is searching on Google. The keyword phrase is what they...
An Interview With Viola Eva Ready to learn even more about SEO? This title can't begin to cover what you'll learn on this brand new podcast on Lion Zeal! Be prepared to discover all about: Who is Viola Eva? (00:32) What makes Flow unique (09:18) SEO tips for content...
You’ve done your keyword research. You’ve built lists, clusters, and maybe even a shiny content calendar. But when it’s time to publish, you find that: Two blog posts target the same keyword A product page gets buried under irrelevant terms Half your traffic...
Website structure, WordPress categories and tags, silo architecture, hub pages, and pillar content… Did you ever wonder which is which — and what exactly it is that you’re supposed to do? In this blog post, I’ll talk about website structure not only as a powerful ally...
This article was originally published on Search Engine Journal. This article is for marketing managers, CMOs, and other executives planning this year’s SEO strategy. We will take the bird’s eye perspective on managing SEO to help you make smart decisions that...
We love our SEO tools. As SEOs, we use tools to understand the competitive landscape, our client's website, the website of their competitors and much more. We test and play with rankings factors and improve our strategies in the process. This is a list of new and...
I don’t think every search query needs a skyscraper or ultimate guide. The optimal length for an article in 2019 depends on two things: Satisfying the search intent. Creating the best content piece – with the goal to collect relevant links. In this...
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