Search will never be the same again. And it is happening right now, May 2024. Google’s live version of AI-powered Search is actively rolling out since May, 14th: “AI Overviews will begin rolling out to everyone in the U.S. (…). That means that this week, hundreds of...
Viola Eva
Founder
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Flow SEO is now Flow Agency.
Search has changed - and so have we. After six years of creating SEO and content strategies for startups like Beekeeper, Betterworks, Enboarder or Simpro, we see big changes in B2B marketing: - The way we search and curate information has forever been changed. -...
Google’s Search Generative Experience Preview on May, 10th 2023.
Google announced their new search layout with generative AI on 10th of May and it will transform the way we search and gain visibility on Google. If you are a Flow client or marketing leader at a SaaS startup and want to talk about the future of search, book a time...
Won 2 Search Awards For B2B SEO and Content Marketing
We won the European Search Award for "Best Use of Search - B2B (SEO)" for our work with Betterworks and the US Search Award for “Best Use Of Content Marketing – Scalable Product-led Content Marketing” for our work with MailCharts. Dedication and...
Happy Womxn’s Day
In Berlin, the International Women’s Day is a public holiday since 2019. It is of course a day to celebrate our mothers, sisters, grandmothers, girlfriends, bosses, friends, and peers. Women that have uplifted and supported me, especially within Flow agency (formerly:...
ChatGPT For Content Marketers – Scaling Content For Fun And Profit
This rising star needs no introduction… ChatGPT. Imagine having a content powerhouse right at your fingertips. From converting podcasts into captivating articles to mastering the art of schema markup and data scraping, ChatGPT is your ultimate ally. That means if...
Flow SEO 2022 Highlights
2022 was the year of processes and structure for Flow SEO. We clarified our vision and values and built an entire operating system around it. This is Flow SEO: Calm company: We value flow and deep work. No agency hustle, no instant notifications. Proactiveness to...
How To Make A Glossary For SEO
Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here. Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...
Shortlisted for: Best Use of Search: B2B SEO
Flow agency (formerly: Flow SEO) got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow agency (formerly: Flow SEO) & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a...
Flow SEO 2021 Highlights
2021 has been a whirlwind in many ways and still, there is a series of highlights that come to my mind when I think about this year. Big thank you to the people who have made it happen. My gratitude goes to Flow SEO's SEM specialists Rebecca, Hannes, David, and...
Yes, There Is Creative SEO Content (10 Non-Boring Ideas)
A Wall of Text Doesn't Do The Trick Anymore For too long, the SEO industry has gotten away with walls of text, lack of design and keyword stuffing. These are the precise reasons why content marketers and thought leadership experts are afraid of SEO content. But hey,...
Our Masterclass: Meaningful Marketing for Software Startups and Scaleups
We are so excited to introduce to you our new masterclass on the 28th of September 2021. Join us to uncover what it really takes to grow software startups and scaleups. We go deep into organic growth, marketing and demand generation. All videos are NOW available as...
Decoding the SEO Success Secrets of G2
“Decoding SEO Success” is where we break down the SEO strategy of popular software companies, so you can deploy them yourself. Some days, SEO seems invisible and esoteric. Especially when sometimes websites just seem to always be on Page 1…
Decoding the SEO Success of Asana and Trello
Decoding SEO Success is where we break down the SEO strategy of popular software companies, so you can deploy them yourself. If you’re looking to understand the potential of different SEO strategies, this episode is for you. If you ever have looked at massively...
Decoding the SEO Success Secrets of Toggl
“Decoding SEO Success” is where we break down the SEO strategy of popular software companies, so you can deploy them yourself. Some days, SEO seems invisible and esoteric. If everyone else has more visibility in search than you - this webinar will help you gain...
Case Study: 57% Organic Traffic on Blog With Only On-Page and Technical SEO
Key SEO Results: +57% organic traffic in the first six months purely from on-page and technical SEO Grew amount of keywords ranking from around 1.2k to 2.9k Challenge: No new content or backlinks were created by the client in this time period. The blog...
Case Study: Organic Traffic +103% YoY for Enterprise SaaS
Key SEO Results: Organic Traffic +103% YoY Page 1 visibility for all competitor keywords 42% of top organic pages were written and optimized based on our SEO specifications 291 backlinks built in 15 months Challenge: When we took over this particular ...
The Powerful Step-by-Step Formula To Winning at Product-Led Content Marketing
This article was first published at Search Engine Journal. Product-led growth means that your company’s strategy for finding and converting new leads and customers is focused around your product. Your growth comes from customers loving your product (and talking about...
When To Optimize The Alt Text Of Existing Images… And When Not To.
When you use an SEO tool like Ahrefs or SEMrush or a crawler like Screaming Frog to analyze your company's SEO performance, it will more than likely tell you to optimize the alt text of your existing images. But should you? As is often the case with SEO, it depends....
Content Experiences Are the New Content Marketing
Originally published on Search Engine Journal. Do you know the feeling of having been hired as an SEO consultant, content manager, or content marketer and finding yourself stuck on the content treadmill? You and your teammates are pushing out content every week...
Flow SEO 2020 Highlights
It has been a weird year for us all. But in that, we were lucky to experience a lot of beautiful and successful moments. Here are a few highlights of our SEO year 2020. Relaunching SEO Sprint with Thrive Themes. SEO Sprint for Busy Solopreneurs is my cooperation with...
Flow agency’s Handpicked List of SEO Experts & Blogs to Follow in 2023
SEO is such a rapidly changing field that it's crucial to stay up-to-date as a marketing manager or CMO. At the same time, there is so much noise and unless you eat and breathe SEO like we do, it's hard to know who to trust and where to get the latest information....
Advanced Keyword Mapping for 2021
You can read this article at its original source on Search Engine Journal. Keyword mapping is the hidden art of meeting search intent. Search intent is the reason why someone is searching on Google. The keyword phrase is what they...
The Evolution of On-page SEO
An Interview With Viola Eva Ready to learn even more about SEO? This title can't begin to cover what you'll learn on this brand new podcast on Lion Zeal! Be prepared to discover all about: Who is Viola Eva? (00:32) What makes Flow unique (09:18) SEO tips for content...
Demystifying Content for SEO: Everything You Need to Know About Keyword Mapping
In this article, you will learn how to give your target keywords a home on your website.You'll learn which pages should be optimized for SEO — and which ones should be used for other purposes.The process I'm going to teach you in this post is called keyword...
SEO Tips For Software Businesses
This 12min video will cover the basics of organic growth, rankings and organic traffic for software businesses. This presentation was recorded at Microconf Croatia in October 2019, a marketing and business conference for independent software businesses. I am sharing a...
How To Use Correlational SEO To Your Advantage
How keyword-specific measurements will improve your content ROI. What if we could know exactly what ranking factors Google favours for a specific keyword? What if we could understand exactly how much content, backlinks and technical work was needed in order to...
Structure Your Website And Content With Clarity In Mind
Website structure, WordPress categories and tags, silo architecture, hub pages, and pillar content… Did you ever wonder which is which — and what exactly it is that you’re supposed to do? In this blog post, I’ll talk about website structure not only as a powerful ally...
Effective SEO Implementation for Software Businesses
This article was originally published on Search Engine Journal. Clarity in mind means clarity in content means clarity in hierarchy and structure – and structure is what Google loves. The structure is important for every good SEO strategy but especially for software...
Managing SEO for Non-SEOs
This article was originally published on Search Engine Journal. This article is for marketing managers, CMOs, and other executives planning this year’s SEO strategy. We will take the bird’s eye perspective on managing SEO to help you make smart decisions that...
SEO Content Planning & Strategy
In January 2020, Viola was interviewed on Craig Campbell's SEO podcast. https://www.youtube.com/watch?v=aQBj-Bq-80M&feature=emb_logo This is what Craig said about the show: Next up on the podcast was Viola Eva, Viola in recent years has been doing a lot of...
Where is All That Traffic Coming From? A Referrer Traffic Analysis.
Are you using your website to generate leads, customers and clients for your business? In your marketing strategy, have you also wondered about the best traffic source for your business? And which channels will drive the most traffic to your website? Let this sink in....
SEO Tools And Resources
We love our SEO tools. As SEOs, we use tools to understand the competitive landscape, our client's website, the website of their competitors and much more. We test and play with rankings factors and improve our strategies in the process. This is a list of new and...
Revisiting Word Count in 2021
I don’t think every search query needs a skyscraper or ultimate guide. The optimal length for an article in 2019 depends on two things: Satisfying the search intent. Creating the best content piece – with the goal to collect relevant links. In this...
How to Rank Content in 2021: An SEO Deep Dive
This post was originally published for Search Engine Journal in June 2019. Ignore the cannabis examples, if that is not your business. It works for any content. Enjoy! How to Rank Cannabis Content: An SEO Deep Dive The cannabis industry has...
What is the Difference Between Correlational SEO and Regular On-page SEO?
This post was original published for Ungagged. On-page SEO is often perceived as the ugly duckling of SEO. It’s the process of optimizing ranking factors directly on your website. Those beautiful and powerful sisters (backlinks) are often stealing on-page SEO’s...
The Rise of On-Page SEO Tools
This article was published for Search Engine Journal in March 2019. This is an abstract. The complete article can be found here. Pushing the Frontiers of SEO & Content Let’s talk content and on-page SEO — on steroids. Let’s talk about cutting-edge SEO research...
Keyword Intent Analysis
Data-driven content upgrades are SEO's favorite. They are highly effective for both content sites and eCommerce sites. In this blog post, we will study keyword intent and what kind of pages Google prefers, depending on the intent of a query. This will allow for you to...
How to Successfully Do SEO for Zero-Click Searches
The phenomenon of zero-click searches is growing. For terms like currency conversions, time zones, word definitions and “how to x” questions, nobody’s clicking through. That’s because many new SERP features (e.g., paid ads, media elements,...
Google’s UX Playbook
They call it "Collection of best practices to delight your users". And for us it offers insights into what to do to please Google. Meant for retail, Google's UX Playbook offers insights for all website owners. Enjoy another late night read by Google. If you can't get...
On-SERP SEO to Increase Brand Awareness & CTR
Page 1 on Google is changing. Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like. The phenomenon of so-called “position zero” elements is now dominating Google’s “above the...
WTF are Google Search Quality Rater Guidelines
Understanding what Google wants (sort of) We can read Google's Search Quality Rater Guidelines to get an idea about what Google favours. In these guidelines, Google specifies what they want to see - and implicitly how to be successful with SEO. At the time of writing,...
Setting Up The Google Tools For SEO
In this blog post, you will learn how to use the most common Google tools which is the foundation for a successful SEO strategy. I will show you how to set them up to support your SEO. Step 0: Getting ONE Google account to rule them all. You want to store all your...