In-depth Search marketing, SEO and content insights for marketing leaders. We share research studies, industry insights and guides so Search marketing becomes a meaningful growth driver for your startup.
Newest
Flow States for Marketers
You’re reading the first pages of a new book you’ve been craving to buy for months. You can’t stop reading it. You’re pitching a new project to the top executives of your potential next client. All...
Strategy
AI Overview Trends: Insights from 5,000 HR and Workforce Management Keywords for SaaS
This June, we conducted an analysis of nearly 5,000 keywords in collaboration with Ziptie. These keywords ranged from top of funnel blog content to bottom of funnel...
Content Strategy for B2B in a Changing Marketing Landscape
In the last two years, the world of content marketing has been disrupted more than ever before. The rise of AI tools has allowed companies to produce low-cost, good-enough content at scale, flooding not just the Search results but also platforms such as LinkedIn and...
Ranking in Google’s AI Overview
Search will never be the same again. And it is happening right now, May 2024. Google’s live version of AI-powered Search is actively rolling out since May, 14th: “AI Overviews will begin rolling out to everyone in the U.S. (…). That means that this week, hundreds of...
Leveraging Niche Keyword Research in B2B Markets
When you're running a SaaS, it's tempting to target high-volume keywords. A keyword such as "project management tool" may seem specific, but it's not nearly as specific as "creative agency project management tool". While the former gets a sexy 12,000 monthly searches...
Content
Content Refreshing for SaaS: Transforming Decaying Content Into Growth
Maybe your content doesn't perform the way you hoped it would, or maybe it initially did but then its performance declined and so you just keep putting out new content in the...
Content Pruning: The Why and How to Removing Underperforming Content from Your SaaS Site
Your old blog posts and existing website pages can hurt your rankings and kill your reputation. That's right, publishing new high-value content is an important aspect of doing well in the search results, but your work doesn't end once a page has been published....
Bottom-of-the-Funnel Content for SaaS: Best Practices
Once you've generated interest and start getting a solid stream of organic traffic, how do you turn those visitors into prospects and leads? Active buyers aren't just considering your solution, they're also researching your competitors and these competitors are...
How to Create an Effective SEO Content Brief (+ Template)
Are you often underwhelmed by the articles writers create for you? Or maybe you're happy with the content, but for some reason, it doesn't rank? You might even have gone through a slew of writers, wondering if you'll ever find someone who understands your...
Technical
How Screaming Frog Can Complement Your Content Audits + Our Favorite Use-Cases
Screaming Frog is a website crawling tool used by SEO professionals. While it is a beloved tool by technical SEOs, it is often overlooked by content-focused SEOs. Today I want to...
Backlinks
9 Link-Building Strategies You’ve Never Used This Way
Creating high-quality links on niche websites has become a standard practice for SEOs, marketers, and even company owners hoping to rank a little better on search queries. Many...
Decoding SEO success
Nailing SEO and Marketing: 8 Project Management Software Companies
Project management is an established category for all SaaS businesses. Its software market is valued at USD 5.37 billion this year and is expected to reach USD 9.81 billion in...
10 ESG Software Companies That Built Content Marketing Empires (and How You Can, Too)
We decoded the SEO and content marketing success secrets of 10 ESG software companies - so you don’t have to. Startups that not only offer a high-quality product but also develop a content marketing strategy that makes a difference. LinkedIn, Twitter, and blogs tend...
Cracking the Code to SEO Success in the World of Employee Experience Startups
In today's corporate world, employee experience is more than just a buzzword; it's a pivotal element in driving business success. A new wave of startups is reshaping how businesses engage, manage, and empower their workforce. Among these trailblazers, Lattice, Hibob,...
Successful SEO Landing Page Examples and What Makes Them Tick
Picture this: For months, you’ve poured your brain into developing new messaging, creating a product marketing campaign, or tons of website changes. But there’s a catch - how do you make sure the right people find your work? To win potential customers into your...
Updates
Flow States for Marketers
You’re reading the first pages of a new book you’ve been craving to buy for months. You can’t stop reading it. You’re pitching a new project to the top executives of your...
Flow SEO is now Flow Agency.
Search has changed - and so have we. After six years of creating SEO and content strategies for startups like Beekeeper, Betterworks, Enboarder or Simpro, we see big changes in B2B marketing: - The way we search and curate information has forever been changed. -...
Shortlisted for Global Search Awards 2024 for PPC Success
We are thrilled to announce that we have been shortlisted for the Global Search Award for "Best Integrated Campaign" for our performance marketing strategy for the “Empower HR 2024” event with Betterworks. Our ongoing dedication and strategies have once again earned...
Won 2 Search Awards For B2B SEO and Content Marketing
We won the European Search Award for "Best Use of Search - B2B (SEO)" for our work with Betterworks and the US Search Award for “Best Use Of Content Marketing – Scalable Product-led Content Marketing” for our work with MailCharts. Dedication and...
Meet the team
Meet Our Senior SEO Consultant: Ciarán
Meet our Senior SEO Consultant, Ciarán! He is one of our SEO consultants and has a decade of experience working at agencies in Ireland and the UK, as well as in-house for a...
Meet Our PPC Consultant: Juan
Meet our PPC Consultant, Juan! For Flow Agency he works in anything related to PPC projects. When he's not working you can find him playing video games, participating in sports, and eating hamburgers. If you want to learn more about Juan dive in! 3 Influencers You...
Meet Our Marketing Specialist: Gabby
Meet our Marketing Specialist, Gabby! She's the marketing whiz at Flow agency🔮. As our Marketing Specialist, Gabby handles all our social media channels, oversees content creation, and runs the agency blog. She's responsible for our website, from planning content to...
Meet Our Content Manager and PR Specialist: Angela
Meet our Content Manager and PR Specialist, Angela! She manages our team of content writers, while also utilizing numerous forms of Digital PR. Angela also cultivates and fosters crucial relationships with a consistent presence on LinkedIn. Whether creating brand or...