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In-depth Search marketing, SEO and content insights for marketing leaders. We share research studies, industry insights and guides so Search marketing becomes a meaningful growth driver for your startup.

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AI and LLMs

Search is diversifying: GEO for B2B marketers

Search is diversifying: GEO for B2B marketers

In 2024, 17% of U.S. respondents reported preferring chatbot-style AI answers over traditional Search engines for faster and more precise results. (Statista) Adoption is expanding rapidly every single day. As user expectations are shifting and we are collectively...

LLM Optimization and AI Visibility for B2B SaaS in 2025

With the emergence of Generative AI platforms such as ChatGPT, Copilot, and Perplexity it is important to understand how they work and how your brand can appear in their generated responses.  This presents new challenges for marketers, but it is an SEO problem....

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Ranking in Google’s AI Overview

Search will never be the same again. Google’s AI-powered Search has been rolling out since May, 14th, 2024: “AI Overviews will begin rolling out to everyone in the U.S. (…). That means that this week, hundreds of millions of users will have access to AI Overviews, and...

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Strategy

B2B SEO Agencies Mastering SaaS Growth in 2025

B2B SEO Agencies Mastering SaaS Growth in 2025

Your challenge isn't just improving search engine visibility; it's about finding an SEO agency that understands the unique landscape of B2B SaaS. Many agencies can increase your website traffic, but few can translate this into meaningful growth. At Flow Agency, we...

Content Strategy for B2B in a Changing Marketing Landscape

In the last two years, the world of content marketing has been disrupted more than ever before. The rise of AI tools has allowed companies to produce low-cost, good-enough content at scale, flooding not just the Search results but also platforms such as LinkedIn and...

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Leveraging Niche Keyword Research in B2B Markets

When you're running a SaaS, it's tempting to target high-volume keywords. A keyword such as "project management tool" may seem specific, but it's not nearly as specific as "creative agency project management tool". While the former gets a sexy 12,000 monthly searches...

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Content

How to Turn Your Community Into a Collaborative Content Goldmine

How to Turn Your Community Into a Collaborative Content Goldmine

Let’s just be real for a minute here. Writing isn’t typically the most social art form. It’s usually just you, that not-so-subtle blinking cursor, and a few suspiciously empty energy drink cans. We sit and dig through our minds, looking for that idea that gives us...

How to Optimize Your Seasonal Content to Rank Better

Content marketers dedicate a lot of attention to creating content that can generate leads all year round, but normal days aren’t what get people excited, holidays and big events are. Even when you’re a B2B company, seasonal content can help you switch things up, raise...

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Technical

Backlinks

The State of Backlinks and Link-Building Trends in 2025

The State of Backlinks and Link-Building Trends in 2025

When we talk about link building, the first thing that comes to our minds is always the dreaded “Hi Dear,” spam emails — weird unformatted emails that come from Leonardo DiCaprio or Elon Musk, who just started their link-selling services and offer the “best” links on...

9 Link-Building Strategies You’ve Never Used This Way

Creating high-quality links on niche websites has become a standard practice for SEOs, marketers, and even company owners hoping to rank a little better on search queries. Many may plug away at the same old link-building strategies, happy that they’re seeing “some”...

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How To Effectively Harness The Power Of HARO

If you work with SEO, content marketing or a similar niche, then chances are that you’ve heard about HARO. If not, HARO stands for “help a reporter out,” which is absolutely what it sounds like. On this innovative platform, journalists and a variety of other writers...

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Decoding SEO success

Nailing SEO and Marketing: 8 Project Management Software Companies

Nailing SEO and Marketing: 8 Project Management Software Companies

Project management is an established category for all SaaS businesses. Its software market is valued at USD 5.37 billion this year and is expected to reach USD 9.81 billion in the next five years, growing at a CAGR of 10.67%. But where there’s light, there’s dark....

Decoding the SEO Success Secrets of Canva

The online design tool Canva was founded in 2013 and has since grown to be one of the best-known tools for easily designing anything from social media posts to invitations and resumes. SEO has plaid a huge role in its success, as illustrated by these numbers from...

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Updates

Flow Agency 2024 Highlights

Six years ago, I started as a solo SEO consultant. Today, we are a team of 12 and have worked with 103 companies on their SEO and performance marketing strategy.  I am so...

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Flow Agency 2024 Highlights

Flow Agency 2024 Highlights

Six years ago, I started as a solo SEO consultant. Today, we are a team of 12 and have worked with 103 companies on their SEO and performance marketing strategy.  I am so very proud of the team, our clients and the things we have achieved together. This is an...

Flow States for Marketers

You’re reading the first pages of a new book you’ve been craving to buy for months. You can’t stop reading it. You’re pitching a new project to the top executives of your potential next client. All you can think about is this project and how to win them. Or you’re...

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Flow SEO is now Flow Agency.

Search has changed - and so have we. After six years of creating  SEO and content strategies for startups like Beekeeper, Betterworks, Enboarder or Simpro, we see big changes in B2B marketing: - The way we search and curate information has forever been changed. -...

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Shortlisted for Global Search Awards 2024 for PPC Success

We are thrilled to announce that we have been shortlisted for the Global Search Award for "Best Integrated Campaign" for our performance marketing strategy for the “Empower HR 2024” event with Betterworks. Our ongoing dedication and strategies have once again earned...

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Meet the team

Meet our Performance Marketing Consultant: Brigitta

Meet our Performance Marketing Consultant: Brigitta

Brigitta Lasko is the latest addition to our performance marketing team! She joined us in April 2025.She’ll be focusing on paid marketing strategy and implementation, ensuring tracking is set up correctly, and using data analysis to continuously optimize performance...

Meet Our Senior SEO Consultant: Ben

Ben Trigueiro is the latest addition to our SEO team and joined in January 2025. Ben has extensive SEO experience - both agency-side and in-house for field service management software Jobber. At Flow Agency, Ben is leading organic growth campaigns for our B2B clients....

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Meet Our SEO Specialist: Sandra

Sandra creates impactful keyword strategies, develops content roadmaps, and crafts SEO-optimized briefs. Her expertise spans across multiple client campaigns, with a strong focus on content-driven SEO solutions. With a passion for travel, photography, music, and...

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Meet Our Founder: Viola

Viola is a digital entrepreneur with a deep passion for flow and mindful marketing. As the Founder of Flow Agency, she specializes in crafting bespoke Search marketing strategies for B2B SaaS startups and service providers. She truly cares about building calm,...

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