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In-depth Search marketing, SEO and content insights for marketing leaders. We share research studies, industry insights and guides so Search marketing becomes a meaningful growth driver for your startup.

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Strategy

Content Strategy for B2B in a Changing Marketing Landscape

In the last two years, the world of content marketing has been disrupted more than ever before. The rise of AI tools has allowed companies to produce low-cost, good-enough content at scale, flooding not just the Search results but also platforms such as LinkedIn and...

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Ranking in Google’s AI Overview

Search will never be the same again. And it is happening right now, May 2024. Google’s live version of AI-powered Search is actively rolling out since May, 14th: “AI Overviews will begin rolling out to everyone in the U.S. (…). That means that this week, hundreds of...

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Leveraging Niche Keyword Research in B2B Markets

When you're running a SaaS, it's tempting to target high-volume keywords. A keyword such as "project management tool" may seem specific, but it's not nearly as specific as "creative agency project management tool". While the former gets a sexy 12,000 monthly searches...

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Content

Bottom-of-the-Funnel Content for SaaS: Best Practices

Once you've generated interest and start getting a solid stream of organic traffic, how do you turn those visitors into prospects and leads? Active buyers aren't just considering your solution, they're also researching your competitors and these competitors are...

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How to Create an Effective SEO Content Brief (+ Template)

Are you often underwhelmed by the articles writers create for you?  Or maybe you're happy with the content, but for some reason, it doesn't rank? You might even have gone through a slew of writers, wondering if you'll ever find someone who understands your...

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Technical

Backlinks

9 Link-Building Strategies You’ve Never Used This Way

9 Link-Building Strategies You’ve Never Used This Way

Creating high-quality links on niche websites has become a standard practice for SEOs, marketers, and even company owners hoping to rank a little better on search queries. Many may plug away at the same old link-building strategies, happy that they’re seeing “some”...

Decoding SEO success

Nailing SEO and Marketing: 8 Project Management Software Companies

Nailing SEO and Marketing: 8 Project Management Software Companies

Project management is an established category for all SaaS businesses. Its software market is valued at USD 5.37 billion this year and is expected to reach USD 9.81 billion in the next five years, growing at a CAGR of 10.67%. But where there’s light, there’s dark....

Successful SEO Landing Page Examples and What Makes Them Tick

Picture this: For months, you’ve poured your brain into developing new messaging, creating a product marketing campaign, or tons of website changes. But there’s a catch - how do you make sure the right people find your work?  To win potential customers into your...

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Updates

Shortlisted for Global Search Awards 2024 for PPC Success

Shortlisted for Global Search Awards 2024 for PPC Success

We are thrilled to announce that we have been shortlisted for the Global Search Award for "Best Integrated Campaign" for our performance marketing strategy for the “Empower HR 2024” event with Betterworks. Our ongoing dedication and strategies have once again earned...

Won 2 Search Awards For B2B SEO and Content Marketing

We won the European Search Award for "Best Use of Search - B2B (SEO)" for our work with Betterworks and the US Search Award for â€śBest Use Of Content Marketing – Scalable Product-led Content Marketing” for our work with MailCharts. Dedication and...

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Happy Womxn’s Day

In Berlin, the International Women’s Day is a public holiday since 2019. It is of course a day to celebrate our mothers, sisters, grandmothers, girlfriends, bosses, friends, and peers. Women that have uplifted and supported me, especially within Flow agency (formerly:...

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Flow agency (formerly: Flow SEO) 2022 Highlights

2022 was the year of processes and structure for Flow agency (formerly: Flow SEO). We clarified our vision and values and built an entire operating system around it. This is Flow agency (formerly: Flow SEO): Calm company: We value flow and deep work. No agency hustle,...

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