In-depth Search marketing, SEO and content insights for marketing leaders. We share research studies, industry insights and guides so Search marketing becomes a meaningful growth driver for your startup.
Newest
Flow Agency 2024 Highlights
Six years ago, I started as a solo SEO consultant. Today, we are a team of 12 and have worked with 103 companies on their SEO and performance marketing strategy. I am so very proud of the...
Strategy
Ranking in Google’s AI Overview
Search will never be the same again. Google’s AI-powered Search has been rolling out since May, 14th, 2024: “AI Overviews will begin rolling out to everyone in the U.S. (…). That...
AI Overview Trends: Insights from 5,000 HR and Workforce Management Keywords for SaaS
This June, we conducted an analysis of nearly 5,000 keywords in collaboration with Ziptie. These keywords ranged from top of funnel blog content to bottom of funnel industry-specific terms. Our goal was to assess the likelihood of an AI Overview appearing. We analyzed...
Content Strategy for B2B in a Changing Marketing Landscape
In the last two years, the world of content marketing has been disrupted more than ever before. The rise of AI tools has allowed companies to produce low-cost, good-enough content at scale, flooding not just the Search results but also platforms such as LinkedIn and...
Leveraging Niche Keyword Research in B2B Markets
When you're running a SaaS, it's tempting to target high-volume keywords. A keyword such as "project management tool" may seem specific, but it's not nearly as specific as "creative agency project management tool". While the former gets a sexy 12,000 monthly searches...
Content
How to Optimize Your Seasonal Content to Rank Better
Content marketers dedicate a lot of attention to creating content that can generate leads all year round, but normal days aren’t what get people excited, holidays and big events...
Content Refreshing for SaaS: Transforming Decaying Content Into Growth
Maybe your content doesn't perform the way you hoped it would, or maybe it initially did but then its performance declined and so you just keep putting out new content in the hopes that the traffic it generates will make up for the old content that seems to be...
Content Pruning: The Why and How to Removing Underperforming Content from Your SaaS Site
Your old blog posts and existing website pages can hurt your rankings and kill your reputation. That's right, publishing new high-value content is an important aspect of doing well in the search results, but your work doesn't end once a page has been published....
Bottom-of-the-Funnel Content for SaaS: Best Practices
Once you've generated interest and start getting a solid stream of organic traffic, how do you turn those visitors into prospects and leads? Active buyers aren't just considering your solution, they're also researching your competitors and these competitors are...
Technical
How Screaming Frog Can Complement Your Content Audits + Our Favorite Use-Cases
Screaming Frog is a website crawling tool used by SEO professionals. While it is a beloved tool by technical SEOs, it is often overlooked by content-focused SEOs. Today I want to...
Backlinks
9 Link-Building Strategies You’ve Never Used This Way
Creating high-quality links on niche websites has become a standard practice for SEOs, marketers, and even company owners hoping to rank a little better on search queries. Many...
Decoding SEO success
Nailing SEO and Marketing: 8 Project Management Software Companies
Project management is an established category for all SaaS businesses. Its software market is valued at USD 5.37 billion this year and is expected to reach USD 9.81 billion in...
10 ESG Software Companies That Built Content Marketing Empires (and How You Can, Too)
We decoded the SEO and content marketing success secrets of 10 ESG software companies - so you don’t have to. Startups that not only offer a high-quality product but also develop a content marketing strategy that makes a difference. LinkedIn, Twitter, and blogs tend...
Cracking the Code to SEO Success in the World of Employee Experience Startups
In today's corporate world, employee experience is more than just a buzzword; it's a pivotal element in driving business success. A new wave of startups is reshaping how businesses engage, manage, and empower their workforce. Among these trailblazers, Lattice, Hibob,...
Successful SEO Landing Page Examples and What Makes Them Tick
Picture this: For months, you’ve poured your brain into developing new messaging, creating a product marketing campaign, or tons of website changes. But there’s a catch - how do you make sure the right people find your work? To win potential customers into your...
Updates
Flow Agency 2024 Highlights
Six years ago, I started as a solo SEO consultant. Today, we are a team of 12 and have worked with 103 companies on their SEO and performance marketing strategy. I am so...
Flow States for Marketers
You’re reading the first pages of a new book you’ve been craving to buy for months. You can’t stop reading it. You’re pitching a new project to the top executives of your potential next client. All you can think about is this project and how to win them. Or you’re...
Flow SEO is now Flow Agency.
Search has changed - and so have we. After six years of creating SEO and content strategies for startups like Beekeeper, Betterworks, Enboarder or Simpro, we see big changes in B2B marketing: - The way we search and curate information has forever been changed. -...
Shortlisted for Global Search Awards 2024 for PPC Success
We are thrilled to announce that we have been shortlisted for the Global Search Award for "Best Integrated Campaign" for our performance marketing strategy for the “Empower HR 2024” event with Betterworks. Our ongoing dedication and strategies have once again earned...
Meet the team
Meet Our Founder: Viola
Viola is a digital entrepreneur with a deep passion for flow and mindful marketing. As the Founder of Flow Agency, she specializes in crafting bespoke Search marketing strategies...
Meet Our Senior SEO Consultant: Ciarán
Meet our Senior SEO Consultant, Ciarán! He is one of our SEO consultants and has a decade of experience working at agencies in Ireland and the UK, as well as in-house for a leading fintech. From helping clients hit organic goals, meeting deadlines, and managing SEO...
Meet Our PPC Consultant: Juan
Meet our PPC Consultant, Juan! For Flow Agency he works in anything related to PPC projects. When he's not working you can find him playing video games, participating in sports, and eating hamburgers. If you want to learn more about Juan dive in! 3 Influencers You...
Meet Our Marketing Specialist: Gabby
Meet our Marketing Specialist, Gabby! She's the marketing whiz at Flow agency🔮. As our Marketing Specialist, Gabby handles all our social media channels, oversees content creation, and runs the agency blog. She's responsible for our website, from planning content to...