In-depth Search marketing, SEO and content insights for marketing leaders. We share research studies, industry insights and guides so Search marketing becomes a meaningful growth driver for your startup.
Newest
Search is diversifying: GEO for B2B marketers
In 2024, 17% of U.S. respondents reported preferring chatbot-style AI answers over traditional Search engines for faster and more precise results. (Statista) Adoption is expanding rapidly every...
AI and LLMs
Search is diversifying: GEO for B2B marketers
In 2024, 17% of U.S. respondents reported preferring chatbot-style AI answers over traditional Search engines for faster and more precise results. (Statista) Adoption is...
LLM Optimization and AI Visibility for B2B SaaS in 2025
With the emergence of Generative AI platforms such as ChatGPT, Copilot, and Perplexity it is important to understand how they work and how your brand can appear in their generated responses. This presents new challenges for marketers, but it is an SEO problem....
Ranking in Google’s AI Overview
Search will never be the same again. Google’s AI-powered Search has been rolling out since May, 14th, 2024: “AI Overviews will begin rolling out to everyone in the U.S. (…). That means that this week, hundreds of millions of users will have access to AI Overviews, and...
AI Overview Trends: Insights from 5,000 HR and Workforce Management Keywords for SaaS
This June, we conducted an analysis of nearly 5,000 keywords in collaboration with Ziptie. These keywords ranged from top of funnel blog content to bottom of funnel industry-specific terms. Our goal was to assess the likelihood of an AI Overview appearing. We analyzed...
Strategy
B2B SEO Agencies Mastering SaaS Growth in 2025
Your challenge isn't just improving search engine visibility; it's about finding an SEO agency that understands the unique landscape of B2B SaaS. Many agencies can increase your...
Content Strategy for B2B in a Changing Marketing Landscape
In the last two years, the world of content marketing has been disrupted more than ever before. The rise of AI tools has allowed companies to produce low-cost, good-enough content at scale, flooding not just the Search results but also platforms such as LinkedIn and...
Leveraging Niche Keyword Research in B2B Markets
When you're running a SaaS, it's tempting to target high-volume keywords. A keyword such as "project management tool" may seem specific, but it's not nearly as specific as "creative agency project management tool". While the former gets a sexy 12,000 monthly searches...
Startup B2B Video Marketing That Wins Leads and Nurtures Customers
"Turn the company into an expert brand, and become the trusted resource for your ideal customers." It's the favorite marketing strategy of Dave Gerhardt, founder of B2B marketing community Exit Five, and one we wholeheartedly stand behind. Gerhardt mentions creativity...
Content
How to Optimize Your Seasonal Content to Rank Better
Content marketers dedicate a lot of attention to creating content that can generate leads all year round, but normal days aren’t what get people excited, holidays and big events...
Content Refreshing for SaaS: Transforming Decaying Content Into Growth
Maybe your content doesn't perform the way you hoped it would, or maybe it initially did but then its performance declined and so you just keep putting out new content in the hopes that the traffic it generates will make up for the old content that seems to be...
Content Pruning: The Why and How to Removing Underperforming Content from Your SaaS Site
Your old blog posts and existing website pages can hurt your rankings and kill your reputation. That's right, publishing new high-value content is an important aspect of doing well in the search results, but your work doesn't end once a page has been published....
Bottom-of-the-Funnel Content for SaaS: Best Practices
Once you've generated interest and start getting a solid stream of organic traffic, how do you turn those visitors into prospects and leads? Active buyers aren't just considering your solution, they're also researching your competitors and these competitors are...
Technical
How Screaming Frog Can Complement Your Content Audits + Our Favorite Use-Cases
Screaming Frog is a website crawling tool used by SEO professionals. While it is a beloved tool by technical SEOs, it is often overlooked by content-focused SEOs. Today I want to...
Backlinks
The State of Backlinks and Link-Building Trends in 2025
When we talk about link building, the first thing that comes to our minds is always the dreaded “Hi Dear,” spam emails — weird unformatted emails that come from Leonardo DiCaprio...
HARO Is Back From the Dead to Join the Alternatives: A Real-World Survival Guide to What’s Next for Digital PR
HARO, which was rebranded by Cision into Connectively, closed back in December (for forever?). I’m sure we all have fond memories of the glory days of HARO. But it’s time to move on, right? Wrong! The fine folks at Featured have stepped in to ensure that HARO doesn't...
9 Link-Building Strategies You’ve Never Used This Way
Creating high-quality links on niche websites has become a standard practice for SEOs, marketers, and even company owners hoping to rank a little better on search queries. Many may plug away at the same old link-building strategies, happy that they’re seeing “some”...
How To Effectively Harness The Power Of HARO
If you work with SEO, content marketing or a similar niche, then chances are that you’ve heard about HARO. If not, HARO stands for “help a reporter out,” which is absolutely what it sounds like. On this innovative platform, journalists and a variety of other writers...
Decoding SEO success
Nailing SEO and Marketing: 8 Project Management Software Companies
Project management is an established category for all SaaS businesses. Its software market is valued at USD 5.37 billion this year and is expected to reach USD 9.81 billion in...
10 ESG Software Companies That Built Content Marketing Empires (and How You Can, Too)
We decoded the SEO and content marketing success secrets of 10 ESG software companies - so you don’t have to. Startups that not only offer a high-quality product but also develop a content marketing strategy that makes a difference. LinkedIn, Twitter, and blogs tend...
Cracking the Code to SEO Success in the World of Employee Experience Startups
In today's corporate world, employee experience is more than just a buzzword; it's a pivotal element in driving business success. A new wave of startups is reshaping how businesses engage, manage, and empower their workforce. Among these trailblazers, Lattice, Hibob,...
Decoding the SEO Success Secrets of Canva
The online design tool Canva was founded in 2013 and has since grown to be one of the best-known tools for easily designing anything from social media posts to invitations and resumes. SEO has plaid a huge role in its success, as illustrated by these numbers from...
Updates
Flow Agency 2024 Highlights
Six years ago, I started as a solo SEO consultant. Today, we are a team of 12 and have worked with 103 companies on their SEO and performance marketing strategy. I am so...
Flow States for Marketers
You’re reading the first pages of a new book you’ve been craving to buy for months. You can’t stop reading it. You’re pitching a new project to the top executives of your potential next client. All you can think about is this project and how to win them. Or you’re...
Flow SEO is now Flow Agency.
Search has changed - and so have we. After six years of creating SEO and content strategies for startups like Beekeeper, Betterworks, Enboarder or Simpro, we see big changes in B2B marketing: - The way we search and curate information has forever been changed. -...
Shortlisted for Global Search Awards 2024 for PPC Success
We are thrilled to announce that we have been shortlisted for the Global Search Award for "Best Integrated Campaign" for our performance marketing strategy for the “Empower HR 2024” event with Betterworks. Our ongoing dedication and strategies have once again earned...
Meet the team
Meet Our Senior SEO Consultant: Ben
Ben Trigueiro is the latest addition to our SEO team and joined in January 2025. Ben has extensive SEO experience - both agency-side and in-house for field service management...
Meet Our SEO Specialist: Sandra
Sandra creates impactful keyword strategies, develops content roadmaps, and crafts SEO-optimized briefs. Her expertise spans across multiple client campaigns, with a strong focus on content-driven SEO solutions. With a passion for travel, photography, music, and...
Meet Our Founder: Viola
Viola is a digital entrepreneur with a deep passion for flow and mindful marketing. As the Founder of Flow Agency, she specializes in crafting bespoke Search marketing strategies for B2B SaaS startups and service providers. She truly cares about building calm,...
Meet Our Senior SEO Consultant: Ciarán
Meet our Senior SEO Consultant, Ciarán! He is one of our SEO consultants and has a decade of experience working at agencies in Ireland and the UK, as well as in-house for a leading fintech. From helping clients hit organic goals, meeting deadlines, and managing SEO...