In-depth Search marketing, SEO and content insights for marketing leaders. We share research studies, industry insights and guides so Search marketing becomes a meaningful growth driver for your startup.
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SEO for Copilot: What We Know so Far
It's neither the biggest nor the fastest-growing. So why invest in SEO for Copilot? For three reasons: 1 - Copilot is everywhere in Microsoft's ecosystem, and while the 430 million people using...
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AI and LLMs
SEO for Copilot: What We Know so Far
It's neither the biggest nor the fastest-growing. So why invest in SEO for Copilot? For three reasons: 1 - Copilot is everywhere in Microsoft's ecosystem, and while the 430...
SEO for Gemini: Gaining Visibility Across Google’s AI Search Features
Gemini is everywhere and on the rise. Mid-2025, gemini.google.com took second place among AI chatbots and tools in terms of receiving traffic, and it still holds that spot today. Gemini-driven AI Overviews (AIO) are seen by 2 billion users a month thanks...
HR and Work Tech Visibility in AI Mode: 5,000 Keywords
Last year, when AI Overview first launched, we started tracking roughly 5,000 keywords associated with HR and Work Tech to measure the probability of AI Overview appearing for queries across search intent. You can read that study and the follow-up data here. In 2025,...
SEO for Perplexity: A Guide for B2B Brands
In 2024, Perplexity users spent an average of 10.3 minutes per session on websites versus 8.1 minutes for Google users. These people also visited more pages on average: 13 versus 11.8 through Google (Source). It's not surprising that Perplexity users are more engaged...
Strategy
Anatomy of a High-Performing B2B SaaS Landing Page
I’ve built enough SaaS landing pages to see the same problem repeat. They underperform for reasons that have nothing to do with the product. It usually comes down to three...
B2B SEO Agencies Mastering SaaS Growth in 2025
Your challenge isn't just improving search engine visibility; it's about finding an SEO agency that understands the unique landscape of B2B SaaS. Many agencies can increase your website traffic, but few can translate this into meaningful growth. At Flow Agency, we...
Content Strategy for B2B in a Changing Marketing Landscape
In the last two years, the world of content marketing has been disrupted more than ever before. The rise of AI tools has allowed companies to produce low-cost, good-enough content at scale, flooding not just the Search results but also platforms such as LinkedIn and...
Leveraging Niche Keyword Research in B2B Markets
When you're running a SaaS, it's tempting to target high-volume keywords. A keyword such as "project management tool" may seem specific, but it's not nearly as specific as "creative agency project management tool". While the former gets a sexy 12,000 monthly searches...
Content
How to Turn Your Community Into a Collaborative Content Goldmine
Let’s just be real for a minute here. Writing isn’t typically the most social art form. It’s usually just you, that not-so-subtle blinking cursor, and a few suspiciously empty...
How to Optimize Your Seasonal Content to Rank Better
Content marketers dedicate a lot of attention to creating content that can generate leads all year round, but normal days aren’t what get people excited, holidays and big events are. Even when you’re a B2B company, seasonal content can help you switch things up, raise...
Content Refreshing for SaaS: Transforming Decaying Content Into Growth
Maybe your content doesn't perform the way you hoped it would, or maybe it initially did but then its performance declined and so you just keep putting out new content in the hopes that the traffic it generates will make up for the old content that seems to be...
Content Pruning: The Why and How to Removing Underperforming Content from Your SaaS Site
Your old blog posts and existing website pages can hurt your rankings and kill your reputation. That's right, publishing new high-value content is an important aspect of doing well in the search results, but your work doesn't end once a page has been published....
Technical
Embedding a ChatGPT CTA in Your Content
A lot has been said about zero click searches since the rollout of Google’s AI Overview and AI Mode, as well as the emergence of ChatGPT, Perplexity, Claude and Gemini. A zero...
Backlinks
The State of Backlinks and Link-Building Trends in 2025
When we talk about link building, the first thing that comes to our minds is always the dreaded “Hi Dear,” spam emails — weird unformatted emails that come from Leonardo DiCaprio...
HARO and Its Alternatives: A Real-World Survival Guide to What’s Next for Digital PR
HARO, which was rebranded by Cision into Connectively, closed back in December (for forever?). I’m sure we all have fond memories of the glory days of HARO. But it’s time to move on, right? Wrong! The fine folks at Featured have stepped in to ensure that HARO doesn't...
9 Link-Building Strategies You’ve Never Used This Way
Creating high-quality links on niche websites has become a standard practice for SEOs, marketers, and even company owners hoping to rank a little better on search queries. Many may plug away at the same old link-building strategies, happy that they’re seeing “some”...
How To Effectively Harness The Power Of HARO
If you work with SEO, content marketing or a similar niche, then chances are that you’ve heard about HARO. If not, HARO stands for “help a reporter out,” which is absolutely what it sounds like. On this innovative platform, journalists and a variety of other writers...
Updates
Flow Agency’s 2025 Highlights
If 2024 was the year Flow found its rhythm, then 2025 was the year we cranked up the volume, added a bassline, and said, “Let’s make it creative, unique and wildly effective.”...
Flow Agency 2024 Highlights
Six years ago, I started as a solo SEO consultant. Today, we are a team of 12 and have worked with 103 companies on their SEO and performance marketing strategy. I am so very proud of the team, our clients and the things we have achieved together. This is an...
Flow States for Marketers
You’re reading the first pages of a new book you’ve been craving to buy for months. You can’t stop reading it. You’re pitching a new project to the top executives of your potential next client. All you can think about is this project and how to win them. Or you’re...
Flow SEO is now Flow Agency.
Search has changed - and so have we. After six years of creating SEO and content strategies for startups like Beekeeper, Betterworks, Enboarder or Simpro, we see big changes in B2B marketing: - The way we search and curate information has forever been changed. -...
Meet the team
Meet Our SEO Consultant: Kliment
Meet Kliment! As an SEO Consultant at Flow, he executes strategy planning for clients, including completing deliverables like content audits, redirect maps, performance reports,...
Meet Our SEO Consultant: Julia
Meet Julia! As an SEO Consultant at Flow, she helps clients cut through complexity and turn ambitious goals into clear SEO roadmaps. With a strong background in content-driven growth, Julia blends technical precision with creativity to deliver strategies that drive...
Meet Our SEO Specialist: Érico
Meet Érico Mafra! As an SEO specialist, he will work with you to build a consistent strategy for your brand’s growth in organic search. He focuses on creating content that matches customer pain points to the solutions a company offers, and ensuring clear brand...
Meet our Performance Marketing Consultant: Brigitta
Brigitta Lasko is the latest addition to our performance marketing team! She joined us in April 2025.She’ll be focusing on paid marketing strategy and implementation, ensuring tracking is set up correctly, and using data analysis to continuously optimize performance...
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