Six years ago, I started as a solo SEO consultant. Today, we are a team of 12 and have worked with 103 companies on their SEO and performance marketing strategy.
I am so very proud of the team, our clients and the things we have achieved together. This is an overview of our 2024 highlights.
Table of Contents
Flow SEO is now Flow Agency
Search has changed – and so have we.
After six years of creating SEO and content strategies for startups like Beekeeper, Betterworks, Enboarder or Simpro, we saw big changes in B2B marketing:
- The way we search and curate information has forever been changed.
- AI tools have transformed expectations and productivity in content marketing.
- Success metrics in Search need to be revisited. One organic blue link and ranking can not be the single success factor anymore.
This is why we spent the last 2 years staffing up, adapting our SEO offerings and building out our performance marketing capacities. It is the same talented team of experts – now with improved SEO services and new offerings for Google Ads, Microsoft Ads and Linkedin Ads.
Let’s stop the disjointed experience between Organic and Paid:
One goal. One strategy. One team.
Research and service development
With so many changes happening in Search, we have worked hard to stay at the forefront with original research and meaningful tools and services.
This year, we developed and shared:
- Original research on transactional keywords and SaaS landing pages
- Guide to ranking in Google’s AI Overview
- Original research on the appearances of AI Overview for HRtech
- First of its kind LLM performance tracking dashboard
Our efforts have been featured (amongst others) on MKT1, Kevin Indig’s Growth Memo, Aleyda Solis’ SEOFOMO, The Guardian, Ahrefs, Search Engine Journal and WTSNewsletter.
Awards and nominations
In 2024, we got shortlisted for the Global Search Award for “Best Integrated Campaign” with our client Betterworks and our performance marketing efforts for their virtual event EmpowerHR.
Since we did not publish 2023 highlights last year, it’s worthwhile to mention that we did win two Search Awards in 2023:
- European Search Award for “Best Use of Search – B2B (SEO)” for our work with Betterworks
- US Search Award for “Best Use Of Content Marketing – Scalable Product-led Content
It means a lot to receive this industry recognition since we are a small boutique agency and 100% bootstrapped.
Team Retreats in Berlin and Madrid
Flow Agency is what we now call remote-native. With 12 team members from 11 countries, our agency thrives on cross-cultural interactions and diverse perspectives.
Normally, we meet for conferences and events but in the last 12 months, we also hosted two team retreats. These two-day events are a combination of workshops, knowledge sharing, quarterly planning as well as sightseeing and exploration.
Berlin, October 2023
Madrid, May 2024
9 Conferences
Helene Jelenc spoke at SEOEstonia and Zagreb SEO Summit where she shared her research studies about transactional keywords, ranking landing pages, and appearing in Google’s AI Overview.
We also attended SaaStr Europa, HRtech and SaaSiest in Amsterdam, SaaStock, Women in Tech SEO festival, BrightonSEO, and SERPconf.
So grateful and inspired by meeting our industry peers, clients, and favorite marketers in 2024!
Thank you!
I am incredibly grateful for the Flow Agency team. We are a collective of marketing experts who strive to be better, lift each other up, and provide meaningful services to our clients. The development over the last year(s) has been an inspiration.
A big thank you goes to our clients. You choose to trust us and share wonderful feedback about our team and services. Ultimately, that is what this is all about. We want to make sure that every day we live up to our promise:
Our expertise. Your success.
Let’s go, 2025!
