Key SEO Results:
- +57% organic traffic in the first six months purely from on-page and technical SEO
- Grew amount of keywords ranking from around 1.2k to 2.9k
Challenge:
No new content or backlinks were created by the client in this time period. The blog started with a very poor health score in the SEO tool Ahrefs. Our goal was to work with the existing content on the blog (not keyword focused, often short) while the client reformed their marketing and content team.
Client Marketing Team Involved:
- 1 growth manager
Our SEO Team Involved:
- 1 SEO consultant
- 1 editor
SEO Strategy:
- Turn client’s white paper PDFs into blog posts to generate new content
- Detailed on-page optimization for all existing blog posts
- Granular technical fixes to improve overall blog performance
Summary:
2021 was a successful shift from content optimization to content creation to support future growth.
