With the emergence of Generative AI platforms such as ChatGPT, Copilot, and Perplexity it is important to understand how they work and how your brand can appear in their generated responses. This presents new challenges for marketers, but it is an SEO problem....
Blog: AI and LLMs
Our research, studies and guides to rank in AI-powered Search and LLMs.
Ranking in Google’s AI Overview
Search will never be the same again. Google’s AI-powered Search has been rolling out since May, 14th, 2024: “AI Overviews will begin rolling out to everyone in the U.S. (…). That means that this week, hundreds of millions of users will have access to AI Overviews, and...
AI Overview Trends: Insights from 5,000 HR and Workforce Management Keywords for SaaS
This June, we conducted an analysis of nearly 5,000 keywords in collaboration with Ziptie. These keywords ranged from top of funnel blog content to bottom of funnel industry-specific terms. Our goal was to assess the likelihood of an AI Overview appearing. We analyzed...
AI Finally Shaking up International SEO Strategies and Tactics
Let’s be honest, International SEO and its tactics haven’t changed a great deal since I started doing SEO back in 2015. As an industry, we’ve gotten better at it and some very public misfires have mostly warned us off laziness and firmly into team “transcreation over...
Google’s Search Generative Experience Preview on May, 10th 2023.
Google announced their new search layout with generative AI on 10th of May and it will transform the way we search and gain visibility on Google. If you are a Flow client or marketing leader at a SaaS startup and want to talk about the future of search, book a time...
Creating AI Chatbot Experiences with Your Own Expertise
ChatGPT took the world by storm. However, many prompts provide generic responses that are forgettable and unengaging. This is why we went on a quest to see what would happen if we were to train an AI on our expertise. In January 2023, we launched “Ask Flow”: A...
AI & SEO: Everything You Need to Know (So Far)
The integration of artificial intelligence (AI) into search engines has been an ongoing process since the early days of SEO. However, recent events have marked a significant shift in the industry. In late 2022, ChatGPT, an AI-powered search chatbot backed by...