Blog: AI and LLMs

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Our research, studies and guides to rank in AI-powered Search and LLMs.

LLM Optimization and AI Visibility for B2B SaaS in 2025

LLM Optimization and AI Visibility for B2B SaaS in 2025

With the emergence of Generative AI platforms such as ChatGPT, Copilot, and Perplexity it is important to understand how they work and how your brand can appear in their generated responses.  This presents new challenges for marketers, but it is an SEO problem....

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Ranking in Google’s AI Overview

Ranking in Google’s AI Overview

Search will never be the same again. Google’s AI-powered Search has been rolling out since May, 14th, 2024: “AI Overviews will begin rolling out to everyone in the U.S. (…). That means that this week, hundreds of millions of users will have access to AI Overviews, and...

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AI Finally Shaking up International SEO Strategies and Tactics

AI Finally Shaking up International SEO Strategies and Tactics

Let’s be honest, International SEO and its tactics haven’t changed a great deal since I started doing SEO back in 2015. As an industry, we’ve gotten better at it and some very public misfires have mostly warned us off laziness and firmly into team “transcreation over...

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Creating AI Chatbot Experiences with Your Own Expertise

Creating AI Chatbot Experiences with Your Own Expertise

ChatGPT took the world by storm. However, many prompts provide generic responses that are forgettable and unengaging.  This is why we went on a quest to see what would happen if we were to train an AI on our expertise. In January 2023, we launched “Ask Flow”: A...

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AI & SEO: Everything You Need to Know (So Far)

AI & SEO: Everything You Need to Know (So Far)

The integration of artificial intelligence (AI) into search engines has been an ongoing process since the early days of SEO. However, recent events have marked a significant shift in the industry. In late 2022, ChatGPT, an AI-powered search chatbot backed by...

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