Blog: Content

Let’s just be real for a minute here. Writing isn’t typically the most social art form. It’s usually just you, that not-so-subtle blinking cursor, and a few suspiciously empty energy drink cans. We sit and dig through our minds, looking for that idea that gives us...

Content marketers dedicate a lot of attention to creating content that can generate leads all year round, but normal days aren’t what get people excited, holidays and big events are. Even when you’re a B2B company, seasonal content can help you switch things up, raise...

Maybe your content doesn't perform the way you hoped it would, or maybe it initially did but then its performance declined and so you just keep putting out new content in the hopes that the traffic it generates will make up for the old content that seems to be...

Your old blog posts and existing website pages can hurt your rankings and kill your reputation.  That's right, publishing new high-value content is an important aspect of doing well in the search results, but your work doesn't end once a page has been published....

Once you've generated interest and start getting a solid stream of organic traffic, how do you turn those visitors into prospects and leads? Active buyers aren't just considering your solution, they're also researching your competitors and these competitors are...

Are you often underwhelmed by the articles writers create for you?  Or maybe you're happy with the content, but for some reason, it doesn't rank? You might even have gone through a slew of writers, wondering if you'll ever find someone who understands your...

This rising star needs no introduction… ChatGPT. Imagine having a content powerhouse right at your fingertips. From converting podcasts into captivating articles to mastering the art of schema markup and data scraping, ChatGPT is your ultimate ally. That means if...

Businesses offering services, especially in the SaaS sector have seen success after implementing a content strategy that embraces their expertise. B2B writing requires an authentic voice that understands the challenges and nuances of a niche.  Today I want to...

Eager to build SEO content at scale with a glossary like Revenue.io, Active Campaign or Personio? I decided to follow up with a detailed how-to here.  Step 1: Keyword Research Glossaries will mostly house your educational, and informational content for the middle...

Imagine sitting on top of a wealth of content but it's scattered around your website. You have no go-to resource to send prospects to and if users want to find your best articles, they need to weed through endless pages of blogroll to get to them. Pillar pages came...

Let me get this straight: The about us page is one of the most important pages on your website. And it's even more important if your business is still a baby. That's why you can't write it or design it in a hurry. And you should definitely take a close look at...

What gets planned, gets done, and it's no different for content. While you could create content as you come up with ideas, your lack of consistency and content strategy would likely lead to little or no results. A better way to go about creating content is by...

Getting featured on other websites is often touted as a great way to generate awareness for your startup, but what about featuring others on your site? If you've ever wondered, "As a startup, should I accept guest posts on my blog?", this post is for you. As is often...

Podcasts and webinars are great tools for establishing authority and generating demand but they are inherently difficult to optimize for SEO. They often cover a wide range of topics and when there is a core topic, it's easy to deviate from it when an interesting...

Regardless of whether you're a seasoned writer or a startup content marketer juggling many different hats, we all struggle with writer's block every now and then. However, there are ways to minimize your risk of staring at a blank page for hours and keep those...

We have new ideas all day long, but ask us to come up with a list of them RIGHT NOW and most of us go blank. That's no different for a content marketing team that needs to brainstorm content ideas. Even if you work with an SEO agency that takes care of your content...

Whereas other types of companies need to actively look for content ideas, software companies have something they can always write about: product updates. New features, bug fixes, and improved functions are all things to share with your audience and if you approach...

Integrations are common features of SaaS, yet they're not always taken into account when it comes to SEO. That's a shame because each integration page holds an opportunity to rank and attract qualified traffic. In this post, we'll discuss the difference between a hub...

When companies don't invest in SEO content, it's often because of one big misconception: that SEO content equals long, boring, keyword-stuffed blog posts. This couldn't be more wrong. There are many types of SEO content that go beyond the long-form content that aims...

A Wall of Text Doesn't Do The Trick Anymore For too long, the SEO industry has gotten away with walls of text, lack of design and keyword stuffing. These are the precise reasons why content marketers and thought leadership experts are afraid of SEO content. But hey,...

I could start discussing visual content marketing by saying, "A picture is worth a thousand words." But that could be a little bit obvious and boring, right? Let's go further, then. Visuals determine how well your audience will remember you later when they need your...

Did you ever feel that researching a topic to write about in a blog post made you less productive? Worse: Did research steal your writing creativity and joy, and then get away with it? Trust me: I know the feeling, but I'm here to teach you how to research a blog post...

The boom of SaaS companies in recent years is undeniable, and many of them have been able to grow rapidly thanks to their intentional content marketing strategy. These companies combined a solid SEO strategy with strong branding to create blogs that generate a ton of...

You've put a lot of time, effort, and budget into creating content. Don't let it whither and sink down the pages of Google. Content optimization helps you boost your rankings while keeping your blog relevant and up-to-date. Here's how to do it. 7 Steps To Do Content...

Have you ever suffered from writer's block? Maybe you know exactly what to write about but it takes you days to put an article together, feeling overwhelmed by all the bits and pieces you need to make it good. Or maybe you're just looking for a more efficient way to...

With an average expected return of $42 for every dollar spent, email marketing is a marketing tool you cannot ignore, and if you have a great SEO strategy in place to bring in new visitors organically, it would be a waste not to capture those leads in your email...

What is content marketing for tech startups? Content marketing is a marketing strategy that consists of creating, publishing, and distributing valuable content that is related to the activities of your tech startup and aims to attract, engage, and retain both existing...

This article was first published at Search Engine Journal. Product-led growth means that your company’s strategy for finding and converting new leads and customers is focused around your product. Your growth comes from customers loving your product (and talking about...

The importance of SaaS copywriting There is a cost to getting people to your website. You're paying for ads, outsourcing SEO, or spending your time on digital PR and cold outreach. That cost needs a return on investment which means that once people are on your site,...

Writing an article that ranks with a title that makes people click is only half the work. Now you need them to take action, whether that's signing up for a free trial, subscribing to a newsletter, or scheduling a call. So how do you go about that? By using strategies...

The number one thing to keep in mind when you're analyzing SEO performance is that it's all about continuous progress. While some actions like updating page titles and headings can move the needle quickly, other things take more time. Especially when you're just...

It's the start of the day and you look at your calendar. Marketing meetings, onboarding that new social media manager, and preparing a product launch are just a few things on your schedule. Oh, and then there's that blog post that's been needing your approval. It's a...

You can read this article at its original source on Search Engine Journal. Keyword mapping is the hidden art of meeting search intent. Search intent is the reason why someone is searching on Google. The keyword phrase is what they...

An Interview With Viola Eva Ready to learn even more about SEO? This title can't begin to cover what you'll learn on this brand new podcast on Lion Zeal! Be prepared to discover all about: Who is Viola Eva? (00:32) What makes Flow unique (09:18) SEO tips for content...

You’ve done your keyword research. You’ve built lists, clusters, and maybe even a shiny content calendar. But when it’s time to publish, you find that:  Two blog posts target the same keyword A product page gets buried under irrelevant terms Half your traffic...

Website structure, WordPress categories and tags, silo architecture, hub pages, and pillar content… Did you ever wonder which is which — and what exactly it is that you’re supposed to do? In this blog post, I’ll talk about website structure not only as a powerful ally...

This article was originally published on Search Engine Journal. This article is for marketing managers, CMOs, and other executives planning this year’s SEO strategy. We will take the bird’s eye perspective on managing SEO to help you make smart decisions that...

We love our SEO tools. As SEOs, we use tools to understand the competitive landscape, our client's website, the website of their competitors and much more. We test and play with rankings factors and improve our strategies in the process. This is a list of new and...

I don’t think every search query needs a skyscraper or ultimate guide. The optimal length for an article in 2019 depends on two things: Satisfying the search intent. Creating the best content piece – with the goal to collect relevant links. In this...