Here, we've listed some of our favorite posts on SEO basics, best practices for content creation/optimization, guides, and much more. Check out our latest posts!
This 12min video will cover the basics of organic growth, rankings and organic traffic for software businesses. This presentation was recorded at Microconf Croatia in October 2019, a marketing and business conference for independent software businesses. I am sharing a...
How keyword-specific measurements will improve your content ROI. What if we could know exactly what ranking factors Google favours for a specific keyword? What if we could understand exactly how much content, backlinks and technical work was needed in order to...
Website structure, WordPress categories and tags, silo architecture, hub pages, and pillar content… Did you ever wonder which is which — and what exactly it is that you’re supposed to do? In this blog post, I’ll talk about website structure not only as a powerful ally...
This article was originally published on Search Engine Journal. Clarity in mind means clarity in content means clarity in hierarchy and structure – and structure is what Google loves. The structure is important for every good SEO strategy but especially for software...
This article was originally published on Search Engine Journal. This article is for marketing managers, CMOs, and other executives planning this year’s SEO strategy. We will take the bird’s eye perspective on managing SEO to help you make smart decisions that...
In January 2020, Viola was interviewed on Craig Campbell's SEO podcast. https://www.youtube.com/watch?v=aQBj-Bq-80M&feature=emb_logo This is what Craig said about the show: Next up on the podcast was Viola Eva, Viola in recent years has been doing a lot of...
Are you using your website to generate leads, customers and clients for your business? In your marketing strategy, have you also wondered about the best traffic source for your business? And which channels will drive the most traffic to your website? Let this sink in....
We love our SEO tools. As SEOs, we use tools to understand the competitive landscape, our client's website, the website of their competitors and much more. We test and play with rankings factors and improve our strategies in the process. This is a list of new and...
I don’t think every search query needs a skyscraper or ultimate guide. The optimal length for an article in 2019 depends on two things: Satisfying the search intent. Creating the best content piece – with the goal to collect relevant links. In this...
This post was originally published for Search Engine Journal in June 2019. Ignore the cannabis examples, if that is not your business. It works for any content. Enjoy! How to Rank Cannabis Content: An SEO Deep Dive The cannabis industry has...
This post was original published for Ungagged. On-page SEO is often perceived as the ugly duckling of SEO. It’s the process of optimizing ranking factors directly on your website. Those beautiful and powerful sisters (backlinks) are often stealing on-page SEO’s...
This article was published for Search Engine Journal in March 2019. This is an abstract. The complete article can be found here. Pushing the Frontiers of SEO & Content Let’s talk content and on-page SEO — on steroids. Let’s talk about cutting-edge SEO research...
Data-driven content upgrades are SEO's favorite. They are highly effective for both content sites and eCommerce sites. In this blog post, we will study keyword intent and what kind of pages Google prefers, depending on the intent of a query. This will allow for you to...
The phenomenon of zero-click searches is growing. For terms like currency conversions, time zones, word definitions and “how to x” questions, nobody’s clicking through. That’s because many new SERP features (e.g., paid ads, media elements,...
Page 1 on Google is changing. Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like. The phenomenon of so-called “position zero” elements is now dominating Google’s “above the...
Understanding what Google wants (sort of) We can read Google's Search Quality Rater Guidelines to get an idea about what Google favours. In these guidelines, Google specifies what they want to see - and implicitly how to be successful with SEO. At the time of writing,...
In this blog post, you will learn how to use the most common Google tools which is the foundation for a successful SEO strategy. I will show you how to set them up to support your SEO. Step 0: Getting ONE Google account to rule them all. You want to store all your...