Project management is an established category for all SaaS businesses. Its software market is valued at USD 5.37 billion this year and is expected to reach USD 9.81 billion in the next five years, growing at a CAGR of 10.67%. But where there’s light, there’s dark....
Blog: Decoding SEO Success
“Decoding SEO Success” is where we break down the SEO strategy of popular software companies, so you can deploy them yourself. This way, SEO becomes transparent, easy to understand, and even easier to replicate.
10 ESG Software Companies That Built Content Marketing Empires (and How You Can, Too)
We decoded the SEO and content marketing success secrets of 10 ESG software companies - so you don’t have to. Startups that not only offer a high-quality product but also develop a content marketing strategy that makes a difference. LinkedIn, Twitter, and blogs tend...
Cracking the Code to SEO Success in the World of Employee Experience Startups
In today's corporate world, employee experience is more than just a buzzword; it's a pivotal element in driving business success. A new wave of startups is reshaping how businesses engage, manage, and empower their workforce. Among these trailblazers, Lattice, Hibob,...
Successful SEO Landing Page Examples and What Makes Them Tick
Picture this: For months, you’ve poured your brain into developing new messaging, creating a product marketing campaign, or tons of website changes. But there’s a catch - how do you make sure the right people find your work? To win potential customers into your...
Decoding the SEO Success Secrets of Canva
The online design tool Canva was founded in 2013 and has since grown to be one of the best-known tools for easily designing anything from social media posts to invitations and resumes. SEO has plaid a huge role in its success, as illustrated by these numbers from...
Decoding the SEO & Content Success Secrets of BambooHR
The HR software company BambooHR was founded in 2008, yet it only really started to see SEO success in the last few years, with a clear spike in rankings starting at the beginning of 2022. Just look at this Ahrefs graph of its keywords ranking on page 1: Their Ahrefs...
Decoding the SEO Success Secrets of 360Learning
360Learning is a unique collaborative learning startup that was created in 2010. Like many new startups, 360Learning did not experience exponential SEO growth in the beginning, but all of that began to change in 2020. Many marketers might know 360Learning from...
Decoding the SEO Success Secrets of Drift
There is this saying that it’s better to be a big fish in a small pond than to be a small fish in a big pond. Chatbot, prospecting, and CRM tool Drift took it a step further and made sure it was the only fish in its pool by creating its own industry category. The...
Decoding the SEO Success Secrets of Personio
Personio started as an HR platform for small and medium enterprises (SMEs) in 2015. After having raised $270M on a $6.38 valuation in 2021, the company expanded into workflow automation. It now provides recruiting, onboarding, payroll, absence tracking, and other...
Decoding the SEO Success of Culture Amp
If you're a SaaS looking to boost your organic traffic through blog content, then this post is for you. We'll break down how Culture Amp manages to generate a steady flow of non-branded traffic by infusing its website with solid SEO practices. Culture Amp is an HR...
Decoding the SEO Success Secrets of G2
“Decoding SEO Success” is where we break down the SEO strategy of popular software companies, so you can deploy them yourself. Some days, SEO seems invisible and esoteric. Especially when sometimes websites just seem to always be on Page 1…
Decoding the SEO Success of Asana and Trello
Decoding SEO Success is where we break down the SEO strategy of popular software companies, so you can deploy them yourself. If you’re looking to understand the potential of different SEO strategies, this episode is for you. If you ever have looked at massively...
Decoding the SEO Success Secrets of Toggl
“Decoding SEO Success” is where we break down the SEO strategy of popular software companies, so you can deploy them yourself. Some days, SEO seems invisible and esoteric. If everyone else has more visibility in search than you - this webinar will help you gain...