Want to know how to develop a strong strategy that will help your business succeed? Check out our guides and tips on content creation, SEO for software startups, meaningful marketing, and much more!
Search will never be the same again. Google’s AI-powered Search has been rolling out since May, 14th, 2024: “AI Overviews will begin rolling out to everyone in the U.S. (…). That means that this week, hundreds of millions of users will have access to AI Overviews, and...
This June, we conducted an analysis of nearly 5,000 keywords in collaboration with Ziptie. These keywords ranged from top of funnel blog content to bottom of funnel industry-specific terms. Our goal was to assess the likelihood of an AI Overview appearing. We analyzed...
In the last two years, the world of content marketing has been disrupted more than ever before. The rise of AI tools has allowed companies to produce low-cost, good-enough content at scale, flooding not just the Search results but also platforms such as LinkedIn and...
When you're running a SaaS, it's tempting to target high-volume keywords. A keyword such as "project management tool" may seem specific, but it's not nearly as specific as "creative agency project management tool". While the former gets a sexy 12,000 monthly searches...
"Turn the company into an expert brand, and become the trusted resource for your ideal customers." It's the favorite marketing strategy of Dave Gerhardt, founder of B2B marketing community Exit Five, and one we wholeheartedly stand behind. Gerhardt mentions creativity...
As an SEO consultant, I am asked interesting questions, which gives me insight into how others understand and perceive SEO. It also helps me to guide and educate clients on how site changes can affect search visibility. Unfortunately, sometimes as an SEO consultant, I...
Running a SaaS, you know that most of your leads need various touch points before they recognize your product as the solution to their problem, and trust you enough to sign up. While you can't control how often someone turns to the search engines to enter a query to...
Flow is obviously a big fan of SEO as a way to get your website found, but we know better than to put all of your eggs into one basket. Besides, it would be a shame not to do more with the valuable content you create. Especially since a large part of your target...
Let’s be honest, International SEO and its tactics haven’t changed a great deal since I started doing SEO back in 2015. As an industry, we’ve gotten better at it and some very public misfires have mostly warned us off laziness and firmly into team “transcreation over...
You've invested in SEO, your organic traffic is better than ever, but…. your blog content just isn't converting in a meaningful way. Sounds familiar? Optimizing your software company's blog for conversions entails more than slapping on a newsletter signup form...
It's not easy to keep coming up with new content ideas without going so broad that you attract a bunch of non-qualified leads. Sure, you can look at what competitors are doing or organize a content brainstorming session to generate new ideas, but when you're selling...
It's getting harder and harder to gain organic traffic as a software company. New players enter the field every day and Google introduces algorithm updates faster than ever. The more relevant and valuable content you have, the higher your chances of ranking. But...
Google announced their new search layout with generative AI on 10th of May and it will transform the way we search and gain visibility on Google. If you are a Flow client or marketing leader at a SaaS startup and want to talk about the future of search, book a time...
During the Great Depression, there were two household names dominating the cereal shelf; Kellogg and Post. With uncertain market conditions and inflation, Post made the common decision many companies are making right now, to cut their budget on marketing. Kellogg...
SaaS companies face unique challenges when it comes to getting found in search results. At any given time, only a limited percentage of your target audience is actively searching for your specific solution. They are typically your hand-raiser because they are...
ChatGPT took the world by storm. However, many prompts provide generic responses that are forgettable and unengaging. This is why we went on a quest to see what would happen if we were to train an AI on our expertise. In January 2023, we launched “Ask Flow”: A...
The integration of artificial intelligence (AI) into search engines has been an ongoing process since the early days of SEO. However, recent events have marked a significant shift in the industry. In late 2022, ChatGPT, an AI-powered search chatbot backed by...
Marketing your products or professional services to other businesses isn't always easy. You need to figure out how you can reach decision-makers and their influencers, figure out how to best guide potential customers through the buyer's journey, and accept that the...
This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...
Demand generation strategies span everything from campaigns that build brand awareness and generate interest in your product or service to campaigns that keep existing customers engaged and coming back for more. What works for one brand, however, won't necessarily...
Do you know what it takes for your team members to create a successful B2B SEO strategy? Can you give them direction and spot when they’re heading off course? When you’re in a leading function, you might not be involved in the day-to-day work required to rank high in...
This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...
Content marketing is a crucial growth driver for many SaaS businesses, yet it’s also one of the hardest digital marketing tactics to measure. Unlike ads that either convert or don’t, content marketing fuels various stages of your marketing funnel. It raises awareness,...
Should you build an in-house marketing team or hire an agency? It's a question many businesses ask themselves and one that extends over various marketing activities. In an earlier post, we already addressed what to take into account when you're deciding if you should...
The HR tech market is expected to grow beyond $10 billion in 2022. From HR tech companies offering highly specific solutions to multi-functional tools, there is a lot of competition in this space and those who want to survive will need to differentiate themselves. Are...
Thought leadership and SEO are often seen as two wildly distinct fields. One aimed at looking good in the eyes of people; the other, trying to please an algorithm. But are they really so different? In this post, we'll look at thought leadership vs SEO. We'll clearly...
Content marketing has been hot for a few years now and when you browse through online job boards, you'll notice how many SaaS, edtech, and other companies are looking for a content writer, a content marketer, a copywriter, or a content strategist but then when you...
Writing an article that both ranks well and converts takes a lot of time. It's one of the first things you'll want to outsource as you try to attract more customers. But where can you find a writer for your company blog? And how do you make sure you hire the best...
SEO is a crucial marketing component for any company that wants to attract qualified leads organically and continuously. But it isn't easy, for several reasons. What works in SEO is constantly changing, which means you need to stay up-to-date and adjust when needed....
Marketing is that special force that cha-ching! It brings you more customers, fills your pockets with money from sales, yada yada. But does SaaS startup marketing ring you a bell? And do you know that SaaS startups might need it more than others? If you're at home,...
In this post, we'll discuss the benefits of hiring a freelance writer, where you can find freelance writers, and which steps to incorporate into your hiring process. If you want to get found on Google, you need content on your website. But who should create that...
Every industry comes with its own jargon and if you want to keep up, you better learn which terms stand for what and why they matter. It's no different in the world of SaaS. While some SaaS terminology comes from more general business vocabulary, other terms are...
It's not only cheaper to retain existing customers than it is to gain new ones, it's usually easier too. On top of that, it's estimated that an increase of just 5% in customer retention can lead to a revenue increase of no less than 25 to 95%. In this post, we'll look...
To have a healthy SaaS, it's not enough to simply see your revenue go up. You need to know how fast it's growing, whether that pace is sustainable, and when to adjust your growth tactics. You need to know your revenue growth rate. What is Revenue Growth Rate?...
If you’re responsible for the marketing efforts at your software company, you have a lot of tools at your disposal to track and improve your marketing campaigns. You can track how many unique visitors your website gets and how they interact with your content. You can...
Key SEO Results: Organic Traffic +103% YoY Page 1 visibility for all competitor keywords 42% of top organic pages were written and optimized based on our SEO specifications 291 backlinks built in 15 months Challenge: When we took over this particular ...
SaaS companies tend to be innovative. They create solutions for new problems, wrap existing services in new packages, and approach industries with new perspectives. It's great, but it can be hard to sell when nobody's heard of what you're selling yet. That's...
They call it "Collection of best practices to delight your users". And for us it offers insights into what to do to please Google. Meant for retail, Google's UX Playbook offers insights for all website owners. Enjoy another late night read by Google. If you can't get...