Blog: Strategy

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Want to know how to develop a strong strategy that will help your business succeed? Check out our guides and tips on content creation, SEO for software startups, meaningful marketing, and much more!

Content Strategy for B2B in a Changing Marketing Landscape

Content Strategy for B2B in a Changing Marketing Landscape

In the last two years, the world of content marketing has been disrupted more than ever before. The rise of AI tools has allowed companies to produce low-cost, good-enough content at scale, flooding not just the Search results but also platforms such as LinkedIn and...

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Ranking in Google’s AI Overview

Ranking in Google’s AI Overview

Search will never be the same again. And it is happening right now, May 2024. Google’s live version of AI-powered Search is actively rolling out since May, 14th: “AI Overviews will begin rolling out to everyone in the U.S. (…). That means that this week, hundreds of...

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Leveraging Niche Keyword Research in B2B Markets

Leveraging Niche Keyword Research in B2B Markets

When you're running a SaaS, it's tempting to target high-volume keywords. A keyword such as "project management tool" may seem specific, but it's not nearly as specific as "creative agency project management tool". While the former gets a sexy 12,000 monthly searches...

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Startup B2B Video Marketing That Wins Leads and Nurtures Customers

Startup B2B Video Marketing That Wins Leads and Nurtures Customers

"Turn the company into an expert brand, and become the trusted resource for your ideal customers." It's the favorite marketing strategy of Dave Gerhardt, founder of B2B marketing community Exit Five, and one we wholeheartedly stand behind. Gerhardt mentions creativity...

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When and Why to Consult an SEO Consultant for Site Changes

When and Why to Consult an SEO Consultant for Site Changes

As an SEO consultant, I am asked interesting questions, which gives me insight into how others understand and perceive SEO. It also helps me to guide and educate clients on how site changes can affect search visibility. Unfortunately, sometimes as an SEO consultant, I...

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AI Finally Shaking up International SEO Strategies and Tactics

AI Finally Shaking up International SEO Strategies and Tactics

Let’s be honest, International SEO and its tactics haven’t changed a great deal since I started doing SEO back in 2015. As an industry, we’ve gotten better at it and some very public misfires have mostly warned us off laziness and firmly into team “transcreation over...

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How to Convert Blog Traffic: Best Practices for SaaS

How to Convert Blog Traffic: Best Practices for SaaS

You've invested in SEO, your organic traffic is better than ever, but…. your blog content just isn't converting in a meaningful way. Sounds familiar?  Optimizing your software company's blog for conversions entails more than slapping on a newsletter signup form...

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Scaling User-Focused Content with Product-Led SEO

Scaling User-Focused Content with Product-Led SEO

It's not easy to keep coming up with new content ideas without going so broad that you attract a bunch of non-qualified leads. Sure, you can look at what competitors are doing or organize a content brainstorming session to generate new ideas, but when you're selling...

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Building SEO Resilience in Times of Budgetary Constraints

Building SEO Resilience in Times of Budgetary Constraints

During the Great Depression, there were two household names dominating the cereal shelf; Kellogg and Post. With uncertain market conditions and inflation, Post made the common decision many companies are making right now, to cut their budget on marketing. Kellogg...

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SEO for SaaS: Capturing Demand and Generating Organic Growth

SEO for SaaS: Capturing Demand and Generating Organic Growth

SaaS companies face unique challenges when it comes to getting found in search results.  At any given time, only a limited percentage of your target audience is actively searching for your specific solution. They are typically your hand-raiser because they are...

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Creating AI Chatbot Experiences with Your Own Expertise

Creating AI Chatbot Experiences with Your Own Expertise

ChatGPT took the world by storm. However, many prompts provide generic responses that are forgettable and unengaging.  This is why we went on a quest to see what would happen if we were to train an AI on our expertise. In January 2023, we launched “Ask Flow”: A...

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AI & SEO: Everything You Need to Know (So Far)

AI & SEO: Everything You Need to Know (So Far)

The integration of artificial intelligence (AI) into search engines has been an ongoing process since the early days of SEO. However, recent events have marked a significant shift in the industry. In late 2022, ChatGPT, an AI-powered search chatbot backed by...

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Are SEOs Responsible For Google Search Bias?

Are SEOs Responsible For Google Search Bias?

This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...

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B2B SEO for Growth Marketers

B2B SEO for Growth Marketers

Do you know what it takes for your team members to create a successful B2B SEO strategy? Can you give them direction and spot when they’re heading off course? When you’re in a leading function, you might not be involved in the day-to-day work required to rank high in...

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Interviewing Niche B2B Experts For A Better Content Strategy

Interviewing Niche B2B Experts For A Better Content Strategy

This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...

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4 Types of Content Marketing KPIs to Track

4 Types of Content Marketing KPIs to Track

Content marketing is a crucial growth driver for many SaaS businesses, yet it’s also one of the hardest digital marketing tactics to measure. Unlike ads that either convert or don’t, content marketing fuels various stages of your marketing funnel. It raises awareness,...

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7 Benefits of Keeping Your Content Creation In-House

7 Benefits of Keeping Your Content Creation In-House

Should you build an in-house marketing team or hire an agency? It's a question many businesses ask themselves and one that extends over various marketing activities. In an earlier post, we already addressed what to take into account when you're deciding if you should...

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Content Marketing for HR Tech

Content Marketing for HR Tech

The HR tech market is expected to grow beyond $10 billion in 2022. From HR tech companies offering highly specific solutions to multi-functional tools, there is a lot of competition in this space and those who want to survive will need to differentiate themselves. Are...

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4 Strategies to Find a Writer for Your Company Blog

4 Strategies to Find a Writer for Your Company Blog

Writing an article that both ranks well and converts takes a lot of time. It's one of the first things you'll want to outsource as you try to attract more customers. But where can you find a writer for your company blog? And how do you make sure you hire the best...

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Should You Outsource SEO or Keep It In-House?

Should You Outsource SEO or Keep It In-House?

SEO is a crucial marketing component for any company that wants to attract qualified leads organically and continuously. But it isn't easy, for several reasons. What works in SEO is constantly changing, which means you need to stay up-to-date and adjust when needed....

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Hiring Freelance Writers: A Quick and Easy Guide

Hiring Freelance Writers: A Quick and Easy Guide

In this post, we'll discuss the benefits of hiring a freelance writer, where you can find freelance writers, and which steps to incorporate into your hiring process. If you want to get found on Google, you need content on your website. But who should create that...

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On The Importance Of Your Saas Revenue Growth Rate

On The Importance Of Your Saas Revenue Growth Rate

To have a healthy SaaS, it's not enough to simply see your revenue go up. You need to know how fast it's growing, whether that pace is sustainable, and when to adjust your growth tactics.  You need to know your revenue growth rate. What is Revenue Growth Rate?...

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Explained: The Difference Between Content Marketing and Content Writing

Saas Marketing Metrics: How To Track Your Way To Success

If you’re responsible for the marketing efforts at your software company, you have a lot of tools at your disposal to track and improve your marketing campaigns. You can track how many unique visitors your website gets and how they interact with your content. You can...

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Case Study: Organic Traffic +103% YoY for Enterprise SaaS

Case Study: Organic Traffic +103% YoY for Enterprise SaaS

Key SEO Results:  Organic Traffic +103% YoY Page 1 visibility for all competitor keywords 42% of top organic pages were written and optimized based on our SEO specifications 291 backlinks built in 15 months Challenge:  When we took over this particular ...

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SaaS Demand Generation: How to Gain Exposure for Your Startup

SaaS Demand Generation: How to Gain Exposure for Your Startup

SaaS companies tend to be innovative. They create solutions for new problems, wrap existing services in new packages, and approach industries with new perspectives. It's great, but it can be hard to sell when nobody's heard of what you're selling yet.  That's...

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Google’s UX Playbook

Google’s UX Playbook

They call it "Collection of best practices to delight your users". And for us it offers insights into what to do to please Google. Meant for retail, Google's UX Playbook offers insights for all website owners. Enjoy another late night read by Google. If you can't get...

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