Search will never be the same again. And it is happening right now, May 2024. Google’s live version of AI-powered Search is actively rolling out since May, 14th: “AI Overviews will begin rolling out to everyone in the U.S. (…). That means that this week, hundreds of...
Blog: Strategy
Want to know how to develop a strong strategy that will help your business succeed? Check out our guides and tips on content creation, SEO for software startups, meaningful marketing, and much more!
AI Overview Trends: Insights from 5,000 HR and Workforce Management Keywords for SaaS
This June, we conducted an analysis of nearly 5,000 keywords in collaboration with Ziptie. These keywords ranged from top of funnel blog content to bottom of funnel industry-specific terms. Our goal was to assess the likelihood of an AI Overview appearing. We analyzed...
Content Strategy for B2B in a Changing Marketing Landscape
In the last two years, the world of content marketing has been disrupted more than ever before. The rise of AI tools has allowed companies to produce low-cost, good-enough content at scale, flooding not just the Search results but also platforms such as LinkedIn and...
Leveraging Niche Keyword Research in B2B Markets
When you're running a SaaS, it's tempting to target high-volume keywords. A keyword such as "project management tool" may seem specific, but it's not nearly as specific as "creative agency project management tool". While the former gets a sexy 12,000 monthly searches...
Startup B2B Video Marketing That Wins Leads and Nurtures Customers
"Turn the company into an expert brand, and become the trusted resource for your ideal customers." It's the favorite marketing strategy of Dave Gerhardt, founder of B2B marketing community Exit Five, and one we wholeheartedly stand behind. Gerhardt mentions creativity...
When and Why to Consult an SEO Consultant for Site Changes
As an SEO consultant, I am asked interesting questions, which gives me insight into how others understand and perceive SEO. It also helps me to guide and educate clients on how site changes can affect search visibility. Unfortunately, sometimes as an SEO consultant, I...
Content Mapping: How to Engage and Convert Leads at Every Stage of the Buyer’s Journey
Running a SaaS, you know that most of your leads need various touch points before they recognize your product as the solution to their problem, and trust you enough to sign up. While you can't control how often someone turns to the search engines to enter a query to...
How to Create a Successful Content Distribution Strategy for SaaS
Flow is obviously a big fan of SEO as a way to get your website found, but we know better than to put all of your eggs into one basket. Besides, it would be a shame not to do more with the valuable content you create. Especially since a large part of your target...
AI Finally Shaking up International SEO Strategies and Tactics
Let’s be honest, International SEO and its tactics haven’t changed a great deal since I started doing SEO back in 2015. As an industry, we’ve gotten better at it and some very public misfires have mostly warned us off laziness and firmly into team “transcreation over...
How to Convert Blog Traffic: Best Practices for SaaS
You've invested in SEO, your organic traffic is better than ever, but…. your blog content just isn't converting in a meaningful way. Sounds familiar? Optimizing your software company's blog for conversions entails more than slapping on a newsletter signup form...
Scaling User-Focused Content with Product-Led SEO
It's not easy to keep coming up with new content ideas without going so broad that you attract a bunch of non-qualified leads. Sure, you can look at what competitors are doing or organize a content brainstorming session to generate new ideas, but when you're selling...
Scaling Organic Traffic with Programmatic SEO: Examples and How-to
It's getting harder and harder to gain organic traffic as a software company. New players enter the field every day and Google introduces algorithm updates faster than ever. The more relevant and valuable content you have, the higher your chances of ranking. But...
Google’s Search Generative Experience Preview on May, 10th 2023.
Google announced their new search layout with generative AI on 10th of May and it will transform the way we search and gain visibility on Google. If you are a Flow client or marketing leader at a SaaS startup and want to talk about the future of search, book a time...
Building SEO Resilience in Times of Budgetary Constraints
During the Great Depression, there were two household names dominating the cereal shelf; Kellogg and Post. With uncertain market conditions and inflation, Post made the common decision many companies are making right now, to cut their budget on marketing. Kellogg...
SEO for SaaS: Capturing Demand and Generating Organic Growth
SaaS companies face unique challenges when it comes to getting found in search results. At any given time, only a limited percentage of your target audience is actively searching for your specific solution. They are typically your hand-raiser because they are...
Creating AI Chatbot Experiences with Your Own Expertise
ChatGPT took the world by storm. However, many prompts provide generic responses that are forgettable and unengaging. This is why we went on a quest to see what would happen if we were to train an AI on our expertise. In January 2023, we launched “Ask Flow”: A...
AI & SEO: Everything You Need to Know (So Far)
The integration of artificial intelligence (AI) into search engines has been an ongoing process since the early days of SEO. However, recent events have marked a significant shift in the industry. In late 2022, ChatGPT, an AI-powered search chatbot backed by...
B2B Marketing: a Detailed Guide Including 8 Top B2B Marketing Examples
Marketing your products or professional services to other businesses isn't always easy. You need to figure out how you can reach decision-makers and their influencers, figure out how to best guide potential customers through the buyer's journey, and accept that the...
Are SEOs Responsible For Google Search Bias?
This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...
How to Develop Demand Generation Campaigns that Make Prospects Want You Badly (+ Examples)
Demand generation strategies span everything from campaigns that build brand awareness and generate interest in your product or service to campaigns that keep existing customers engaged and coming back for more. What works for one brand, however, won't necessarily...
B2B SEO for Growth Marketers
Do you know what it takes for your team members to create a successful B2B SEO strategy? Can you give them direction and spot when they’re heading off course? When you’re in a leading function, you might not be involved in the day-to-day work required to rank high in...
Interviewing Niche B2B Experts For A Better Content Strategy
This article was originally published in Search Engine Journal. Interviewing experts in niches can inform your B2B content strategy to connect with your target audience. Learn how to interview and integrate the results into your content. The B2B industry can be...
4 Types of Content Marketing KPIs to Track
Content marketing is a crucial growth driver for many SaaS businesses, yet it’s also one of the hardest digital marketing tactics to measure. Unlike ads that either convert or don’t, content marketing fuels various stages of your marketing funnel. It raises awareness,...
7 Benefits of Keeping Your Content Creation In-House
Should you build an in-house marketing team or hire an agency? It's a question many businesses ask themselves and one that extends over various marketing activities. In an earlier post, we already addressed what to take into account when you're deciding if you should...
Content Marketing for HR Tech
The HR tech market is expected to grow beyond $10 billion in 2022. From HR tech companies offering highly specific solutions to multi-functional tools, there is a lot of competition in this space and those who want to survive will need to differentiate themselves. Are...
Thought Leadership vs SEO: Differences, Touchpoints, and When to Use What
Thought leadership and SEO are often seen as two wildly distinct fields. One aimed at looking good in the eyes of people; the other, trying to please an algorithm. But are they really so different? In this post, we'll look at thought leadership vs SEO. We'll clearly...
Explained: The Difference Between Content Marketing and Content Writing
Content marketing has been hot for a few years now and when you browse through online job boards, you'll notice how many SaaS, edtech, and other companies are looking for a content writer, a content marketer, a copywriter, or a content strategist but then when you...
4 Strategies to Find a Writer for Your Company Blog
Writing an article that both ranks well and converts takes a lot of time. It's one of the first things you'll want to outsource as you try to attract more customers. But where can you find a writer for your company blog? And how do you make sure you hire the best...
Should You Outsource SEO or Keep It In-House?
SEO is a crucial marketing component for any company that wants to attract qualified leads organically and continuously. But it isn't easy, for several reasons. What works in SEO is constantly changing, which means you need to stay up-to-date and adjust when needed....
Did You Ask for a Beginner’s Guide to SaaS Startup Marketing? Here It Is!
Marketing is that special force that cha-ching! It brings you more customers, fills your pockets with money from sales, yada yada. But does SaaS startup marketing ring you a bell? And do you know that SaaS startups might need it more than others? If you're at home,...
Hiring Freelance Writers: A Quick and Easy Guide
In this post, we'll discuss the benefits of hiring a freelance writer, where you can find freelance writers, and which steps to incorporate into your hiring process. If you want to get found on Google, you need content on your website. But who should create that...
Saas Terminology: 23 Saas Terms You Can’t Run Your Business Without
Every industry comes with its own jargon and if you want to keep up, you better learn which terms stand for what and why they matter. It's no different in the world of SaaS. While some SaaS terminology comes from more general business vocabulary, other terms are...
The Most Important Customer Retention Metrics – And How To Influence Them
It's not only cheaper to retain existing customers than it is to gain new ones, it's usually easier too. On top of that, it's estimated that an increase of just 5% in customer retention can lead to a revenue increase of no less than 25 to 95%. In this post, we'll look...
On The Importance Of Your Saas Revenue Growth Rate
To have a healthy SaaS, it's not enough to simply see your revenue go up. You need to know how fast it's growing, whether that pace is sustainable, and when to adjust your growth tactics. You need to know your revenue growth rate. What is Revenue Growth Rate?...
Saas Marketing Metrics: How To Track Your Way To Success
If you’re responsible for the marketing efforts at your software company, you have a lot of tools at your disposal to track and improve your marketing campaigns. You can track how many unique visitors your website gets and how they interact with your content. You can...
Case Study: Organic Traffic +103% YoY for Enterprise SaaS
Key SEO Results: Organic Traffic +103% YoY Page 1 visibility for all competitor keywords 42% of top organic pages were written and optimized based on our SEO specifications 291 backlinks built in 15 months Challenge: When we took over this particular ...
SaaS Demand Generation: How to Gain Exposure for Your Startup
SaaS companies tend to be innovative. They create solutions for new problems, wrap existing services in new packages, and approach industries with new perspectives. It's great, but it can be hard to sell when nobody's heard of what you're selling yet. That's...
Google’s UX Playbook
They call it "Collection of best practices to delight your users". And for us it offers insights into what to do to please Google. Meant for retail, Google's UX Playbook offers insights for all website owners. Enjoy another late night read by Google. If you can't get...