A lot has been said about zero click searches since the rollout of Google’s AI Overview and AI Mode, as well as the emergence of ChatGPT, Perplexity, Claude and Gemini.
A zero click search is one where the AI-generated answer is so detailed and comprehensive that there is no need to click through to a website anymore.
Imagine typing into Google (or ChatGPT) “Why does video marketing for B2B matter in 2026?”. The AI response will outline benefits and best practices and will allow you to dig deeper with follow-up questions.
If you can’t fight them, join them.
Like many marketers, we are looking to adjust to the new ways in which people search and consume information. Which is why Ramp’s blog stood out to us.
They did not complain about the new reality of Search – they adapted.
And instead of fighting new user behavior, they made it easy to consume their content within an LLM or AI chatbot.
They added a CTA to the very top of their blog posts that leads directly to ChatGPT. Taking the user off the website (a marketer’s nightmare) – but giving them the experience that people want.
Implementation at Flow Agency
We saw the ChatGPT CTA and we wanted it.
And we had to go into the deep, deep depths of the internet to find one guide only about pre-filled prompt links.
So, we asked our web designer and web developer, Manuel Biedermann, for help, and this is how he solved it for us:
The idea is simple: each post gets its own prompt field in the WordPress backend, the prompt can include a placeholder for the current page’s URL, and a button will automatically appear on the post linking directly to ChatGPT with the completed prompt.
In this example, we’re using Advanced Custom Fields (ACF) to add the prompt field, because it’s one of the most popular and user-friendly ways to create custom fields in WordPress. Other solutions exist, but ACF provides the quickest and cleanest setup for this integration.
Step 1: Create the Custom Field in ACF
- In your WordPress backend, go to Custom Fields → Add New.
- Create a new Field Group named “ChatGPT Integration.”
- Add a new field with the following settings:
- Field Type: Text Area
- Field Name: chatGptPrompt
- Presentation → Instructions:
Inside this prompt, you can use the placeholder [URL], which will automatically be replaced with the current page’s URL.
- Under Location Rules, set:
Show this field group if → Post Type → is equal to → Post
This gives you a dedicated prompt field on every blog post.
Step 2: Add the Shortcode to Your Child Theme
Add the following code snippet to the functions.php file of your child theme:
function chatgpt_prompt_shortcode() {
$prompt = get_field(‘chatGptPrompt’);
if (!$prompt) return ”;
$current_url = get_permalink();
$prompt = str_replace(‘[URL]’, $current_url, $prompt);
$prompt_encoded = urlencode($prompt);
return ‘Explore this topic with AI: <a href=”‘.esc_url(‘https://chatgpt.com/?q=’.$prompt_encoded).'” target=”_blank” rel=”noopener” title=”Open ChatGPT”>Open ChatGPT</a>’;
}
add_shortcode(‘chatGptIntegration’, ‘chatgpt_prompt_shortcode’);
What this code does:
- Checks whether a prompt was added in the backend
- Replaces the [URL] placeholder with the current post’s URL
- Encodes the final prompt
- Outputs a link or button you can style as you like
Step 3: Insert the Shortcode in Your Post or Template
Wherever you want the ChatGPT button to appear, simply add:
You can place it directly in the content editor or inside a theme template.
Testing the Integration
- Add a prompt to a blog post in the new ACF field. Include the placeholder [URL] inside the prompt.
- View the post — the ChatGPT button should now appear.
- Click the button to confirm:
- ChatGPT opens correctly
- The prompt is pre-filled
- The post URL has been inserted correctly
Keep experimenting
You can test the experience here.
Search has changed dramatically over the last 2 years – and so have we. What started as an SEO agency is now a leading marketing firm providing SEO, GEO and performance marketing.
We believe that continuous learning and continuous experimentation are the only way to stay relevant and irreplaceable in the Search and AI transformation we are experiencing right now.
Is adding a ChatGPT CTA to our content… important? …meaningful? 🤷♀️
The only way to know is to engage, experiment and adapt to new users’ needs. So, enjoy the new experience on our blog and let us know what you think!
