As an SEO specialist, Lisa Kubatzki will help you transform your mission and goals into a holistic organic strategy. She has a knack for all things content and loves to combine creative ideas and data insights into a clear roadmap to follow.Â
Lisa is one of our German-speaking consultants and has rich experience in managing SEO projects across different industries and countries. As an active member of the German SEO community, she regularly appears in German publications and webinars such as OMR and OMT.
In her spare time, Lisa likes to spend time with family and friends anywhere in Berlin, where she’s based. She loves to write, listen to music and sing along, or to get a good bubble tea and go window shopping.
Table of Contents
Top 3 Influencers You Follow Religiously
Most Bizarre/Interesting Client Project
At the beginning of my SEO career, I did SEO and content marketing for a dating app comparison site that featured really shady dating apps. To do outreach while advertising apps was a nightmare, but I can confidently say that I managed to build up a trustworthy reputation for the brand and create content that was actually readworthy. Thanks to that, I now know the true meaning behind making a silk purse out of a sow’s ear.
What Values Motivate You?
Empathy, creativity, and ownership. In an ideal world, I would like to help artists live their dreams and help companies that follow a good cause to become visible online. I also firmly believe in respectful and open communication. For me, that’s the key to a good working relationship.
Favorite Ways to Spend Your Free Time
I have too many hobbies to choose from, but if it’s one of the following things I’m happy: having really good food at a restaurant, doing crafting projects with my daughter or my close group of friends, being in a fiction writing flow, having a picnic by the lake, dancing and singing at a concert of one of my favorite artists, watching Berlin’s musical version of Romeo and Juliet for the nth time, or spending a night in and watch Netflix with my partner or one of my best friends.
Favorite Industry Podcasts to Follow
I can recommend watching SEO Office Hours by Goodsignals on Fridays. Whether you’re in SEO or not, it can give you great ideas and inspiration for your own work, and sometimes it’s nice to get a refresher on small issues you haven’t faced in a while.
Top Resources Everyone Should Know About
The Making of a Manager by Julie Zhuo for everybody who’s aspiring to venture into leadership, or who’s in the middle of transitioning
The Animalz Newsletter for really good content marketing inspiration
Favorite Area Of Your Work?
I’m definitely a content marketing girl. I love everything about it, from brainstorming and strategizing a holistic multichannel strategy to building content calendars and even creating any kind of content. Also, I find it the most satisfying thing to break down wild ideas and research into structured resources.
One other part I really like is to do workshops and presentations, especially for people who are not at all familiar with SEO.
As A Kid, What Did You Want To Be When You Grew Up?
I really wanted to be a musical actress, but I didn’t have the most supportive music teacher in school, so I let go of that plan. I also remember that I wanted to become a dentist when I was really small because mine was so nice and I loved going there.
