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Sandra creates impactful keyword strategies, develops content roadmaps, and crafts SEO-optimized briefs. Her expertise spans across multiple client campaigns, with a strong focus on content-driven SEO solutions.

With a passion for travel, photography, music, and content creation, Sandra brings creativity and dedication to every project. When she’s not diving into search data or building strategies, you’ll find her exploring new destinations, capturing stunning shots, or enjoying her favorite tunes.

Learn more about Sandra here!

Top 3 Influencers You Follow Religiously

Most Bizarre/Interesting Client Project 

Before fully diving into SEO, I spent several years working as a social media copywriter/content creator. One of the most fascinating projects I worked on (for over six years!) was being ‘the voice’ behind a virtual pet character for a hugely popular mobile game. Essentially, I was an undercover cat influencer, crafting content and building a unique personality for this character. It was a blend of creativity, storytelling, and understanding what resonated with audiences—definitely one of the most memorable experiences of my career!

What Values Motivate You?

Creativity, curiosity, and making a positive impact are at the heart of my approach to SEO and life as a whole. I’m passionate about learning, adapting, and finding new ways to connect with audiences in meaningful, lasting ways.

Favorite Ways to Spend Your Free Time?

My ideal weekend off would be all about exploring a new place with my camera, enjoying dinner at a cool new restaurant, taking a dip in the sea, and vibing at a concert. Throw in some social media content creation and plenty of dog cuddles, and it’s pretty much perfect!

Favorite Industry Podcast/Show To Follow?

There are so many great industry podcasts out there, but the one I’ve stuck with for a while is The Marketing Meetup. I love that it covers such a wide range of topics, from strategy and branding to emerging trends and innovation. What really sets it apart is the lineup of experts from leading brands who share their real-world experiences and practical lessons. It’s perfect for anyone who values a broad perspective on marketing and enjoys learning from industry leaders in a friendly, approachable way.

Top 3 Resources Everyone Should Know About

  • SEOFOMO Newsletter: a weekly roundup of the latest SEO updates, tools, and insights to help you stay ahead in the ever-changing search landscape.
  • Marketing Brew: quick, engaging updates on marketing news, trends, and analysis, keeping you informed on everything from ad campaigns to platform changes.
  • Growth Memo: in-depth, actionable insights on SEO and growth strategies.

Favorite Area Of Your Work?

Every aspect of content strategy, from keyword research and content planning to the finer details of on-page optimizations. I’m also a big fan of an omnichannel approach, integrating on-page SEO, social media, and digital PR, and leveraging a variety of content formats.

As A Kid, What Did Dou Want To Be When You Grew Up?

I grew up learning multiple languages and was set on becoming a translator. But alongside that, I was always fascinated with media and pop culture. Halfway through university, while still following my translator path, blogging and YouTube started taking off, and I got completely swept up in it. That’s when I discovered digital/content marketing and quickly realized it was where I truly belonged.

Author

Gabby Nunez
Gabby is the marketing whiz at Flow Agency. As the agency's marketing specialist, She handles all social media channels, oversees content creation, and runs the agency blog.
Flow Blog

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