Search has changed – and so have we.
After six years of creating SEO and content strategies for startups like Beekeeper, Betterworks, Enboarder or Simpro, we see big changes in B2B marketing:
– The way we search and curate information has forever been changed.
– AI tools have transformed expectations and productivity in content marketing.
– Success metrics in Search need to be revisited. One organic blue link and ranking can not be the single success factor anymore.
This is why we spent the last 2 years staffing up, adapting our SEO offerings and building out our performance marketing capacities.
It is the same talented team of experts – now with improved SEO services and new offerings for Google Ads, Microsoft Ads and Linkedin Ads.
Let’s stop the disjointed experience between Organic and Paid: One goal. One strategy. One team.
Our expertise. Your success.
And we are live! Flow SEO is now Flow Agency – a boutique B2B marketing firm focused on SaaS startups and professional services.
Table of Contents
Announcing our performance marketing services.
Up until today, our performance marketing services have been our best-kept secret – even though we have been four times nominated for the Search Awards for “Best Integrated Campaign” across Europe, USA and globally – both in 2023 and 2024.
Viola and her team at Flow Agency are of the highest caliber, and I could not recommend them more. (…) We’ve been working with Juan for about 6 months, and he’s been a great partner in optimizing our spending efforts on Google and helping us get more efficient results. He has also been pushing us to try new tactics on Google to help us optimize. On the LinkedIn side, we’ve been partnering with Tyler for over a year now and have seen a steady improvement of performance month over month during that time.
Michael Romero, Sr. Manager, Demand Generation at Betterworks
Flow Agency supports with:
- Google Ads
- Microsoft Ads
- Linkedin Ads
We do it well and have been globally recognized for it.
In our performance marketing framework, we go from the bottom of the funnel up – always focusing on hand raiser conversions, meetings booked, and pipeline.
Experienced team. New look.
Flow Agency is the same team of experienced professionals committed to making you succeed in your role as marketing leader. If you loved us then, you will love us now.
Viola and her team significantly improved our global SaaS company’s Search marketing efforts. She truly understands Search marketing and the B2B SaaS marketplace. Consistently bringing new ideas and techniques to the table, she always came prepared with data to support her suggestions. Her ability to clearly explain technical approaches helped ensure everyone was on the same page, understanding both the actions taken and the “why” behind them.
Over the last year, you might have noticed gradual changes to our look and feel.
- Flow SEO became Flow in our logo.
- We transformed from all green to green with purple, orange and neon accents.
- And now we have completed this transition with a new domain, new social media handles and a new-ish name.
Flow Agency stands for sustainable B2B marketing.
We believe sustainable B2B marketing is…
- Integrated into your overall marketing and go-to-market strategy.
- Human and focused on uniqueness, expertise and story.
- Experience-driven and high-quality content in all formats.
- Focused on distribution across all platforms.
- Holistic considering all your web properties for AI-powered Search.
