Page 1 on Google is changing.
Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like.
The phenomenon of so-called “position zero” elements is now dominating Google’s “above the fold” sending organic Position 1 down and closer to the Page 2 grave.
Do you have an integrated Page 1 marketing strategy in place?
If not, now is time to take ownership for all elements on Page 1 — not just the organic top spot.
How do you do that?
With SERP marketing and on-SERP SEO.
In my Search Engine Journal article, you will:
- Understand the challenge and status quo of Page 1.
- Learn what On-SERP SEO is and how to use it effectively.
- Discover how to create a “Traffic Potential” mindset.
- Acquire seven actionable tactics to start boosting your search presence.
