We are thrilled to announce that we have been shortlisted for the Global Search Award for “Best Integrated Campaign” for our performance marketing strategy for the “Empower HR 2024” event with Betterworks.
Our ongoing dedication and strategies have once again earned us recognition, a testament to the incredible team at Flow Agency.
P.S. If you want to check out more about our success case with Betterworks here’s our most recent case study.
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Shortlisted for Global Search Awards 2024
In 2023, we were rewarded with 1 European Search Award and 2 Shortlist Nominations for our strategy with Betterworks. This year, we are excited to share that we have been nominated for a Global Search Award for our efforts promoting Betterworks’ “Empower HR 2024” event. This nomination is particularly special as we have primarily been previously recognized as an agency dedicated to SEO, but this illustrates that we are also a powerhouse showcasing a holistic approach to B2B marketing.
Our journey with Betterworks, a leading performance management software, began in 2020. This year, we developed a performance marketing strategy aimed at promoting Betterworks event, a crucial gathering for HR leaders. Our goal was to promote the event and reach a total of 4,000 registrations. Despite the challenges of high competition and some confusion in search due to the event’s name, our campaign was a shining example of true cross-functional and cross-agency collaboration.
Best Integrated Campaign with Betterworks
Our holistic approach covered Google, Bing, and LinkedIn, focusing on both capturing existing demand and generating new interest. LinkedIn Ads, featuring a variety of formats, amplified our reach and engagement. This strategy not only captured demand with intent-based marketing using non-branded keywords, but it also generated hype through interruption-based marketing and a multimedia approach.
We are proud to announce that we successfully achieved our goal of 4,000 event registrations, with digital marketing efforts contributing to over 50% of the total.
Special Mention to Betterworks
A huge thank you to the amazing team at Betterworks who were key to this success. Special thanks to our team members who showed their talent and commitment throughout this project.
Special Mention: Tyler Rabey, Juan Bautista Pizzi, John Schneider, Michelle Gouldsberry, Michael Romero, Ashley Litzenbergerand, Alex Larralde, Sarah Kamp, and their teams.
This recognition is a personal milestone for all of us. It shows the incredible support, feedback, and respect we share within our team. Each of you has played an invaluable role in this achievement.
Thank you to We Are Search for recognizing our work.
