SEO for LLMs

AI isn’t just the future of Search. It’s here, reading your content in ways traditional Search never did. That’s why we created our SEO for LLMs guide series, a single hub to help you understand the big LLM players, how they differ, and how to think strategically about visibility before the hype overtakes you.

Here’s what’s inside each guide:

  • SEO for Gemini
    Gemini is everywhere now, from AI Overview and AI Mode to Chrome and Google products. Understanding how it interprets content and surfaces information is crucial, as 2026 is shaping up to be the year of Gemini. This guide helps you think through how it works and why that foundation matters for visibility.
  • SEO for ChatGPT
    ChatGPT was the largest referrer of LLM traffic for our B2B clients in 2025. That’s why we wanted to share our learnings on how content gets surfaced by it. This guide teaches you to understand its behavior and why that understanding is more important than chasing tips right now.
  • SEO for Claude
    Claude, Anthropic’s LLM, has a unique architecture and training approach that differentiates it from other models. This guide walks you through how Claude operates and why knowing the infrastructure is essential. Understanding these differences lays the foundation for a long-term AI optimization strategy.
  • SEO for Perplexity
    Perplexity is a conversational AI that pulls answers from multiple sources and summarizes them. This guide is about learning how it thinks rather than giving actionable tips. It shows you how to structure content so it is recognized and referenced rather than overlooked.
  • SEO for Copilot
    Copilot is more than a tool; it is a framework for how AI models interact with tasks. This guide focuses on understanding that framework and the underlying infrastructure. Learning this helps you think strategically about visibility without promising quick hacks.

All together, this series gives you practical insight into SEO for LLMs. It is early days, full of hype, and there are few actionable tips… but learning how these models work, where their data comes from, and who is invested in them is the foundation for mastering AI visibility in the future.

Ready to get your content seen by AI and the humans who rely on it? Check out our LLM Optimization services and start building a strategy before everyone else catches on. You can also book a call and get started today!

Author

Angela Ash

Even in her sleep, Angela’s managing content and digital PR. She’s on a mission to prove that business doesn’t have to be boring — it can sparkle, sing showtunes, and maybe even throw glitter. When she’s not sprinkling creativity across brand campaigns, you’ll find her writing poetry, playing the piano, or fan-girling over Broadway. Her two cats — who might actually be undercover unicorns — are her biggest muses. And yes, she will pack up and jump in a car in 30 minutes flat for a music festival that also includes an epic road trip. As Kerouac said, "Live, travel, adventure, bless, and don't be sorry."

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