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Bite-size marketing knowledge for SaaS marketers. This is your introduction to SEO, authority and content for tech startups.
Entities in SEO

Entities in SEO

Definition An entity in SEO is a singular and well-defined concept, person, place, or thing visible - or searchable- on the web by its specific characteristics, such as name, type, attributes, and relationships to other entities. This is a key digital representation...

Zero-Click Content

Zero-Click Content

Definition Zero-click content is information that provides immediate value or engagement within a platform, eliminating the need for users to navigate away, either from Google or social media. The focus of this content is to provide a concise and relevant response...

Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO)

Definition Generative Engine Optimization (GEO)  is the new term to describe SEO in the age of Gen AI. Just as content is optimized for search engines, it will be optimized for LLMs moving forward.  Generative Engine Optimization allows us you to appear in the answers...

Search Experience Optimization

Search Experience Optimization

Definition Search Experience Optimization (SXO) is the term to redefine the marketing discipline of SEO (Search Engine Optimization). Instead of purely focusing on keywords and ranking factors such as word count, backlinks and technical fixes, Search Experience...

Revenue Marketing

Revenue Marketing

Definition Revenue marketing is a strategic approach that aligns marketing efforts with the revenue goals of a business. The main focus of this approach is to generate measurable financial results through marketing activities. Shout out to Tim Rath where we first...

Revenue R&D

Revenue R&D

Definition Revenue R&D (Research and Development) allows businesses to create revenue-generating campaigns in a consistent and scalable way. The term was coined in late 2022 by Chris Walker from Refine Labs. Revenue R&D involves a systematic approach to...

E-E-A-T

E-E-A-T

Definition E-A-T stands for "Expertise, Authoritativeness, Trustworthiness." In the context of search engine optimization (SEO), E-A-T is a concept that refers to the quality and credibility of the content on a website, as well as the expertise, authority, and...

Google Knowledge Panel

Google Knowledge Panel

Maximizing Your Reputation with the Google Knowledge Panel Definition The Google Knowledge Panel is a feature of Google Search that provides users with quick and easy access to information about a specific topic or entity. It appears as a box on the right-hand side of...

Subject Matter Expert SME

Subject Matter Expert SME

Establish Your Software Startup as a Thought Leader: The Benefits of Leveraging Subject Matter Experts in Marketing Definition A subject matter expert (SME) is a person who is highly knowledgeable and experienced in a particular field or topic. These individuals are...