Revenue Marketing

Aligning marketing activities to business outcomes

Flow

March 12, 2024

Definition

Revenue marketing is a strategic approach that aligns marketing efforts with the revenue goals of a business. The main focus of this approach is to generate measurable financial results through marketing activities.

Shout out to Tim Rath where we first heard the term.

Revenue marketing includes:

  • Alignment with Sales
  • Focus on customer journey
  • Data-driven decision making
  • Constant optimization

Revenue marketing allows you to operationalize revenue experiments/revenue R&D.

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