Decoding the Success Secrets of High-Ranking
SaaS Landing Pages

Ever wonder how top SaaS sites nail their SEO? We did too. So, we went through 1000+ pages, picked 112, and figured out their secrets for you.

Top SEO Takeaways

Takeaway 1

Word count is a myth.

Stop with the fluff! Hitting 1000+ words is not required for landing pages. Higher word count doesn’t equal more ranking keywords.

Takeaway 2

The hidden costs of link building and outreach.

The total number of referring domains required to be competitive was a huge shock – up to 226 for one landing page. Often left as an afterthought, digital outreach is becoming more essential for a strong search presence.

Takeaway 3

Strong opportunities for specific industry and solution pages.

Feature pages are incredibly difficult to rank in the top positions since these product categories are very competitive. On the other hand, solution and industry pages are less competitive and require less resources.

Takeaway 4

Meeting user and search intent is essential.

As technology advances, our needs and wants do, too. This means preparing for AI-powered, expanding content beyond blog posts, and understanding your target audience and the content trends meaningful to them.

Discover how to rank SaaS landing pages for high intent, transactional keywords.

Get the 2024 research study where we decode ranking success in content marketing, customer engagement, HR, data management and project management.

Flow is known from:

Flow has been recognized for:

WordCamp Europe
Search Engine Journal
Friends of Search
WordCamp Europe
Search Engine Journal

About The Type Of Pages We Analyzed


We’ve analyzed 112 SaaS landing pages across content marketing, customer engagement, data management, HR software, and project management.

Our analysis delved into different SEO metrics, with a focus on comparing:

– Referring domains.
– Backlinks.
– Keywords.
– Word count.

We studied their ranking performance across three key page types:

– Product/feature pages
– Industry pages
– Solution pages.

This allows us to see how different types of pages perform in terms of SEO, even when they come from the same domain.

Our goal is to give you a clear view of how different SEO tactics apply to SaaS landing pages, so that you can implement these yourself.

Preview Of Our Findings


Higher word count doesn’t equal more ranking keywords.

One of the metrics we were most interested in was word count. Our data showed that the median word count across all pages was only 914 words. On the lower end, pages rank with less than 300 words.

This leads to a more nuanced approach when creating SaaS landing pages. Walls of text are a thing of the past.

Focus on users when planning landing pages by answering their questions and reducing any friction that may still exist. Sometimes this means longer content, and sometimes this means getting right to the point.

The hidden costs of link building and outreach.

Industry experts range the cost of building a link to be anywhere from $250-$1000 per backlink. This varies based on the type of backlink (guest posts, outreach, brand insert, HARO, etc) and industry. 

Based on this data, the cost of ranking in the top 10 results can quickly run beyond your expected budget. 

This suggests that there is a need to use a different strategy in 2024. Prioritize building partnerships with industry experts to acquire valuable backlinks from relevant, higher-quality websites.

Capitalizing on Industry and Solution Pages.

Feature and product pages have the highest number of referring domains at 109, which suggests they are linked to more frequently. This could be because of direct product interest, unique features that grab attention, or the presence of free tools like Grammarly.

On the other hand, industry pages have only 9, and solution pages have 11 referring domains making them far less competitive.

This means that if you’re a newer brand or have a limited budget, you might find it easier to compete by focusing on industry and solution pages. Both options are perfect for non-branded transactional keywords that can reach audiences that may not have a brand preference yet.

What’s Inside our Report

  • Data-Driven Insights: Dive into an analysis of 112 SaaS landing pages to uncover what really impacts SEO rankings.
  • Actionable SEO Strategies: Specific recommendations on optimizing content for user intent and innovative link-building tactics that save costs.
  • Success Stories: We analyzed brands who’ve successfully implemented these strategies to achieve top rankings.
  • Practical Tips: Easy-to-implement advice for improving your feature, solution, and product pages, from keyword optimization to enhancing user engagement.

Discover how to rank SaaS landing pages for high intent, transactional keywords.