Award-winning B2B paid media agency that helps you to
Build, measure and scale your
demand.
Scale your SEO success.
There is no one playbook for impactful performance marketing.
Our skilled B2B paid media consultants work with your strengths and available resources to tailor a
specific plan
for your goals.
We have helped 100+ B2B startups and service providers to scale their performance marketing and pipeline.
Ads to capture existing demand.
Right now,only a small percentage of your total addressable market is actively looking for the type of software or service you have to offer. This is the traffic with the highest intent.
We can capture this demand with Search Ads, presence in review sites and listicles and organic rankings in classic Search and LLMs.
You know you have to reach these active buyers but are you struggling with….
1
Your performance marketing produces lots of leads. But they are mostly unqualified and not converting into opportunities.
2
Cost per leads are rising as you are trying to expand your ad budget and performance. You lost sight and strategic focus by a bloated ad campaign setup.
3
Your content marketing results have stalled and you are looking to introduce a new distribution channel.
4
Paid and organic campaigns are operating in silos and you are not amplifying your content marketing in the most meaningful way.
Ads to generate demand and enable future sales.
Our Paid Media Campaigns:
-
Create touchpoints with your ICP across the entire buying journey.
-
Build mental availability with your ICP, so they think of you when they are ready to buy.
-
Engineer more triggers to remind them they need your software or service
We believe the future of paid media is…
Integrated into your overall marketing and sales strategy.
Data and efficiency-driven to make the most out of your ad budget.
Experience-driven and meaningful engagement – or you might as well not do it.
We also partner with the Flow Agency team to manage our Google PPC efforts and LinkedIn Advertising.
They have also exceeded expectations here. We’ve been working with Juan for about 6 months, and he’s been a great partner in optimizing our spending efforts on Google and helping us get more efficient results. He has also been pushing us to try new tactics on Google to help us optimize.
On the LinkedIn side, we’ve been partnering with Tyler for over a year now and have seen a steady improvement of performance month over month during that time. Tyler is very knowledgeable and works diligently to stay up to date on trends within LinkedIn Advertising, which results in us constantly iterating and optimizing our approach on this channel.
Michael Romero
Sr. Manager, Demand Generation, Betterworks
Our proven framework to increase demand generation performance
Your individual growth plan will be based on your team, available resources, and marketing campaigns.
Quarterly review and goal setting
Our demand generation campaigns run quarterly, with a clear focus on strategy, business goals, and key initiatives. We balance evergreen growth with timely needs—whether it’s a go-to-market launch, messaging shift, or broader marketing push.
Opportunity analysis
Market research and competitor benchmarks give us a clear view of the landscape. We don’t copy—we analyze, adapt, and build a B2B ads strategy that plays to your strengths and sets you apart.
Mapping content and assets
To get started, we are mapping topics and assets to funnel stages and corresponding landing pages and campaign types. We either write or improve (Search) ad copy and get approval for messaging.
Conversion tracking and account setup
We work with your marketing operations team to audit Google Tag Manager, GA4 and conversion setup. We want to make sure that we not only measure lead volume but lead quality and pipeline.
On-going optimization
Account optimization includes audiences, campaign types, negative keywords, bidding, testing new keywords as well as testing ad formats, landing pages and ad copy (in cooperation with your team).
Performance reporting
We blend crucial data sources like Ad platforms, CRM data and GA4 to create a monthly report that highlights insights and learnings, not meaningless keyword ranking charts.
The B2B paid media agency difference
Flow Agency
Other agencies
Specialized in paid media and SEO for B2B
Full-service digital marketing
Focused on SaaS and professional services
?
Data-driven decision making and the ability to turn data into practical insights and learnings
?
On-going process improvements and experimentation
?
I’ve had the privilege of working with Juan since November 2023, and his expertise in managing PPC campaigns has been nothing short of exceptional. Juan has a remarkable ability to maximize the impact of our budget, ensuring every dollar is strategically allocated for the best possible return.
His deep understanding of campaign optimization, audience targeting, and performance analysis has not only driven impressive results but also given us confidence in our paid media investments. Juan’s proactive approach and attention to detail have made a significant difference in our marketing efforts.
Emily Gore
Marketing and Sales Operations, ELM Learning
A strategic partner and extension of your team
- Senior consultants
- Bespoke B2B SEO consulting
- Quarterly business reviews
- Monthly reporting, roadmap & editorial calendar
- Bi-weekly calls to align projects and workflows
- Ad-hoc support to your SEO-related questions
B2B industries we have worked with.
We are working with both B2B and B2C SaaS.
We have experience with self-service and sales-led go-to-market motions. They usually have radically different timeline, scope and needs when it comes to SEO.
Product-led
We support self-serve or product-led SaaS with Content Marketing and SEO from the early days. Scaling means scaling traffic and improving conversion rates.
Sales-led
On the sales-led side, we help with hyper-specific content, brand awareness, bottom of funnel terms and branded Search to support Sales and ABM.
Our
B2B clients included
Flow Agency is for you if…
- Â you want to create a sustainable and reliable source of new, qualified visitors to your website.
- you understand SEO as an investment into the future of your company.
- you have an in-house or freelance content team that creates sufficient fresh content every month.
- you have the resources to make technical updates to your website.