Search has changed. Your visibility strategy should too.
Today’s buyers discover software through Google, AI Overviews, ChatGPT, Perplexity, Gemini, review sites, and industry publications. Ranking in traditional search is still important, but it’s only one piece of the puzzle.
Flow Agency helps B2B software companies build visibility across modern Search through SEO, Answer Engine Optimization (AEO), and LLM optimization
To be successful, you need an agile partner who can effectively respond to the latest changes and who understands your business and the field it operates in.
You need a boutique agency specialized in helping software startups gain visibility. You need Flow Agency.
Why Choose Flow Agency as Your SEO Partner?
Custom SEO strategies specifically for software startups
Software startups are unlike any other type of company, and we know this. Once you’ve reached product-market fit, your focus moves to
- Refining your positioning while scaling your customer base
- Keeping existing customers, investors, and your team happy.
- Staying aware of mergers and acquisitions in the SaaS space.
The space you operate in can be uncertain at times, but we have years of experience in creating successful SEO strategies for software companies just like your own. And thanks to our active involvement in the startup and scaleup world, we understand how B2B marketing leaders and SaaS owners think, and we know how to get you the results you need.
Our bespoke approach is crucial to this. Based on your specific needs, we combine technical SEO, content strategy, AEO, and LLM optimization into a custom Search strategy.
Our skills, your success
Once you’ve found product-market fit, we can help you scale using SEO while you continue building your product and keeping your customers happy. You don’t need to love or even understand SEO to get started. As your partner, we’ll guide you, educate you, and make sure your SEO strategy always aligns with your goals.
Hassle-free transparency
With guidance comes transparency. We’ll keep you in the loop about everything we do, and why we do it. For outsiders, SEO can feel like an esoteric practice, an abstract field only understood by SEO experts who speak in weird acronyms. Working with Flow SEO puts an end to that.
We’ll explain the workings behind your SEO strategy, so you know exactly why you’re getting the results you’re getting, and what you’re paying for.
Our skills, your success
Once you’ve found product-market fit, we can help you scale using SEO while you continue building your product and keeping your customers happy. You don’t need to love or even understand SEO to get started. As your partner, we’ll guide you, educate you, and make sure your SEO strategy always aligns with your goals.
Hassle-free transparency
With guidance comes transparency. We’ll keep you in the loop about everything we do, and why we do it. For outsiders, SEO can feel like an esoteric practice, an abstract field only understood by SEO experts who speak in weird acronyms. Working with Flow SEO puts an end to that.
We’ll explain the workings behind your SEO strategy, so you know exactly why you’re getting the results you’re getting, and what you’re paying for.
Direct line of contact with SEO experts
We know how frustrating it can be when you can’t speak directly to the people actually doing the work. At Flow Agency, you’ll always be in direct contact with an SEO specialist. We have no sales agents who pass you on to account managers, no middlemen you need to go through.
Our entire team consists of SEO experts, and you’ll always get to speak to one of them.
Worldwide authority
Our headquarters are in Berlin, a city known for its high concentration of startups, and our team members are located all over the world, as are our clients. Our founder, Viola, is a highly in-demand speaker at conferences across the globe, and our presence in the international digital marketing community allows us to stay up-to-date with the latest shifts in the industry.
All the SEO Services Your Software Startup Needs
With Flow as your partner, you’ll only need one SEO agency. Our search engine optimization services cover all three areas of SEO:
1. Technical SEO
We help you choose and set up your CMS, your URL structure, and multi-language functionality. We also fix technical SEO issues and make sure your site is mobile-friendly and has a proper internal linking structure so the search engines have no issues crawling and indexing it.
2. Content
If your expertise isn’t published, neither search engines nor LLMs can recommend you. We design your custom content strategy, so you always know what to publish. We also work with your in-house team of writers or freelancers and educate them on how to write optimized articles following the strategy we design for you, as well as how to optimize existing content.
3. Backlink building
We build backlinks to your website from authoritative and highly relevant websites to boost your domain authority and facilitate high rankings.
A selection of our services:
- Search intent research across Google and AI platforms to ensure you target and reach the right audience.
- Off-page and on-page SEO to improve search engine visibility.
- The planning and execution of your SEO strategy. You write the content; we do everything else.
- Technical SEO and website auditing to improve website performance and user experience.
- Backlink building to increase authority.
The Benefits You Can Expect
As a B2B software startup, you face the challenge that only a small percentage of your total addressable market is currently actively looking for the product you have to offer. Not only do you need to capture this demand, but you also need to create enough touchpoints so that potential customers recognize you, remember you, and come back to you when they’re ready to buy.
Flow Agency’s search engine optimization services focus on finding out what your prospects are searching for and making sure your brand is surfaced when buyers search on Google, ask AI assistants for recommendations, or compare vendors through industry resources.
Build Brand Authority Beyond Rankings
Modern Search isn’t just about keywords.
LLMs recommend brands they recognize and trust. That means investing in original research, thought leadership, expert content, industry sites, and authoritative backlinks.
We help companies become the brand buyers keep seeing across Search, AI assistants, and industry conversations.
We also pave the way for easier future sales by helping you create top-to-bottom-of-the-funnel content that builds brand authority at every stage of the buyer journey and keeps existing customers engaged. This keeps you top of mind, triggers the awareness that prospects need what you’re selling, and turns customers into loyal brand advocates.
The result? Increased search visibility, organic traffic, leads, and sales.
Get in Touch
Your time and resources are too precious to spend on a general SEO agency that follows the same standard procedure for every client. You deserve to work with an agency that gets you and that has a proven track record of delivering results to software startups. Flow Agency doesn’t just help clients rank. We help clients get discovered wherever B2B buyers search.
Get in touch today to discuss how we can help you generate more leads.
FAQs
How does Flow Agency differ from other agencies?
We’ve spent years building our expertise in SEO for SaaS companies. We know what makes SaaS unique, and we tailor our approach accordingly. On top of that, our SEO strategies integrate smoothly with your content marketing efforts.
When you work with us, you’ll always speak directly to an SEO expert. You won’t need to go through a middleman or account manager, and you’ll always know why we’re doing what we’re doing. With us, you’ll get full transparency.
Here’s what one of our clients said about what makes us different:
What is the process of working with Flow Agency like?
Our modern Search services cover every stage of discoverability:
-Technical SEO & Website Infrastructure
– Content Strategy & Authority Building
– LLM Optimization
– Answer Engine Optimization (AEO)
– AI Search Visibility
– Backlink Acquisition
We’ll determine a quarterly focus and goals. Two times per month, we’ll hop on a call with you to align our SEO efforts with your other activities, and once a month, we’ll have an in-depth call to discuss the details of our progress.
How does Flow approach AI-powered Search?
SEO is still essential, but today’s buyers increasingly discover companies through AI-powered search experiences like ChatGPT, Gemini, Perplexity, Copilot, and Google’s AI Overviews. We build strategies that improve visibility across both traditional search engines and emerging answer engines rather than treating them as separate channels.
What industries and audiences do we specialize in?
We are a highly specialized boutique agency focused on providing SEO services that help software startups scale. Our clients have collected their first or first few rounds of funding and already have a small marketing team. They have one or two acquisition channels that work for them and turn to us to really scale their traffic through SEO.
Within the software startup space, we work mostly with HR tech and e-learning SaaS. Unlike other agencies that target a wider range of digital marketing services for all kinds of clients, we have years of experience getting results for your type of company.
What is the cost of Flow Agency’s services, and what is included?
We quote in retainer packages that include our SEO consulting, as well as backlink building. Schedule a call with us to discuss your specific needs and get a custom quote.